While e-cigarettes have been advertised before, this is the first time showing the vapour breathed in and out by the consumer, reminiscent of smoking.
The first TV advert in nearly half a century to feature a person smoking is set to be broadcast on ITV on Monday night.
The controversial ad, for VIP e-cigarettes, will air after the 9pm watershed during the first commercial break in ITV’s vintage crime drama Grantchester.
It features a woman “vaping” – inhaling vapour from an e-cigarette – and has been allowed on the small screen for the first time following a change to the UK advertising code by the Advertising Standards Authority.
It is the first TV ad in primetime to feature someone who appears to be smoking since cigarette commercials were banned in 1965. The ban was extended to include ads for cigars and rolling tobacco in 1991.
Read the full article here.
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]
Focusing “more on outcomes and less on hours” can play an important role in evening the playing field when it comes to flexible work, LVLY co-founder and chief executive Hannah Spilva believes. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their […]
The Big Ideas Store, Powered by Nine, is now open, returning for its third year with a jam-packed lineup of virtual events, workshops, research studies and speakers celebrating BIG IDEAS and BIG THINKING that make advertising famous. Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual for […]