Find Your ‘Special Place’ With New Stayz Spot From Clemenger

Find Your ‘Special Place’ With New Stayz Spot From Clemenger
SHARE
THIS



Australians are being inspired to escape and find their ‘special place’ this summer, with holiday rental site Stayz kicking off a new, multi-channel campaign from Clemenger BBDO Sydney.

The campaign begins today, and is accompanied by a heavy digital schedule and integrated sponsorship of ‘The Block’ on Channel 9. The first TV spot playfully looks back at the memories of the hero lead woman and the unforgettable places she experienced during her childhood.

Viewers are taken on a journey that ends with the woman and her young family arriving at their latest ‘special place’, a Stayz house on NSW’s Central Coast. Add in a dose of Vance Joy for the soundtrack and you’ll be wiping the eyes in no time.

“We want to help Australians find their next perfect escape,” said Anton Stanish, Stayz regional director. “That starts with connecting them to the thousands of unique and inspirational holiday homes and destinations that are on their doorstep.

“We’re tapping into consumers’ nostalgia and reminding Aussies that they can relive their happiest childhood memories through their own families.”

CREDITS:
Creative Agency: Clemenger BBDO Sydney | Account Director: Melanie Spence | Creative Director: Luke Hawkins | Art Director: Jonathan Van Loon | Copywriter: Nick Alcock | Senior TV Producer: Jo Howlett | Director: Phillip Sage (In The Thicket) | Executive Producer: Stephan Renard (In The Thicket).

Please login with linkedin to comment

spam Tribal Worldwide

Latest News

James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors
  • Technology

James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors

Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]

by B&T Magazine

B&T Magazine
Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

Opinion

by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]

Dear Internet – One Year On From COVID
  • Opinion

Dear Internet – One Year On From COVID

This columnist has thanked the internet for keeping us connected. The NBN fails to get a mention, unsurprisingly.

Opinion

by B&T Magazine

B&T Magazine
Flight Centre Unveils New Captains In First-ever Global Brand Campaign
  • Campaigns

Flight Centre Unveils New Captains In First-ever Global Brand Campaign

Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]

Facebook To Release Clubhouse Competitor
  • Technology

Facebook To Release Clubhouse Competitor

Facebook set to release a Clubhouse competitor. That's an audio-based social media app & nothing at all to do with golf.

by B&T Magazine

B&T Magazine