Australians are being inspired to escape and find their ‘special place’ this summer, with holiday rental site Stayz kicking off a new, multi-channel campaign from Clemenger BBDO Sydney.
The campaign begins today, and is accompanied by a heavy digital schedule and integrated sponsorship of ‘The Block’ on Channel 9. The first TV spot playfully looks back at the memories of the hero lead woman and the unforgettable places she experienced during her childhood.
Viewers are taken on a journey that ends with the woman and her young family arriving at their latest ‘special place’, a Stayz house on NSW’s Central Coast. Add in a dose of Vance Joy for the soundtrack and you’ll be wiping the eyes in no time.
“We want to help Australians find their next perfect escape,” said Anton Stanish, Stayz regional director. “That starts with connecting them to the thousands of unique and inspirational holiday homes and destinations that are on their doorstep.
“We’re tapping into consumers’ nostalgia and reminding Aussies that they can relive their happiest childhood memories through their own families.”