Federal Government Pauses Funding For Social Media Influencers After Daily Tele Exposé

Federal Government Pauses Funding For Social Media Influencers After Daily Tele Exposé
SHARE
THIS



The federal government’s Department of Health has launched a review of its funding for social media influencers, following orders from minister Greg Hunt.

The Daily Telegraph has revealed that Hunt’s department has forked out more than $600,000 of taxpayers’ dollars for its #girlsmakeyourmove social media campaign in the last 18 months.

Some of the influencers have been paid up to $3000 per post, while the department has spent $718,100 on hiring and paying influencers since 2016.

The Daily Telegraph also reported that some of the influencers that the Department of Health hired for the campaign also plugged alcohol on their channels, and that the department paid an Instagrammer who had been forced to apologise for a racist content post.

The campaign encourages females to be more active and helps them find exercise programs they enjoy through the likes of influencers Sammy Robinson and Lisa Smith.

So I know there is nothing more annoying than your mum telling you to go walk the dogs and do the dishwasher. But since I’ve moved out of home it is actually one of the things I miss most (not the dishwasher – I’ll always hate the dishwasher). We would take the pups down to the beach or through the neighbourhood on a Sunday and get a coffee and although it was a beautiful location it was actually a tough walk. You don’t notice it though when you’re in good company and it makes your day so much nicer when you move your body a bit. So grab a friend/family/dog/cat/rabbit/snake/croc (whatever your preference) and go for a walk! I am a supporter of the @girlsmakeyourmove campaign that inspires girls to be more active! For more information, visit www.girlsmove.gov.au #girlsmove #girlsmakeyourmove #ad

A post shared by Sammy Robinson (@sammmyrobinson) on

Hunt said he has paused and is reviewing the department’s use of influencers.

“There would need to be a demonstrated benefit and demonstrated suitability of any individual going forward, for this to recommence,” he said in a statement.

“This would need to include a thorough assessment and vetting process linked to improving the health of Australians.”

Please login with linkedin to comment

#girlsmakeyourmove Department of Health Federal Government greg hunt influencers Social media influencers

Latest News

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]