Influencers Just Some Of The Australian Open’s One Million Attendees
Tennis Australia uses an influencer-focused marketing approach that help gain them one…
Aussie Influencers Tout Nicotine Pouches As “Vape Killers”
Thought smoking or vaping was unattractive? Just wait until someone extracts a…
Australian Open’s Most Influential WAGs Earning Up To $15K For A Single Insta Post
A new study into wealthy tennis WAGS does nothing to allay the…
ACCC To Crackdown On Influencers & Businesses For Misleading Advertising & Dodgy Reviews
ACCC announces crackdown on dodgy influencers and online reviews. Which, it must…
Half Of Influencers Say Number Of Brand Deals Are Up This Year
Study finds times are good for Aussie influencers. And further proof you…
TGA Cracks Down On Influencers Slinging Medications, Vitamins & Sunscreens
Therapeutic Goods Administration set to clampdown on influencers. Particularly the ones administering…
Study: 60% Of Influencers Are Looking To Cash In On the Metaverse (& They Want To Be Paid In Bitcoin!)
Confused by all things metaverse? Well, if your average influencer can understand…
43% Of Influencers Still Not Receiving Personalised Messages From Brands
B&T's uncertain if we have a strong readership in Byron Bay; however,…
Millennial Australian Women Are Turning To Financial Influencers For Financial Literacy
Influencer marketing platform HypeAuditors has released a study into the fast-growing field…
Norway Passes New Law, Forcing Influencers & Advertisers To Disclose Image Retouching
Look, it's rare industry news out of Norway today. Fear not, it's…
Aussie Influencers Generate $385K In Earned Media At Fashion Week
HypeAuditor analyses the real impact of influencers on the prestigious week-long event, the…
New Podcast ‘DoYouEven Influence?’ Launches
Ever confuse your hair care gummies with your teeth whitening teas? This…
Millennials Top Influencer Power List, With Cristiano Ronaldo Number One
Ever wish you were born good-looking and became really famous? Regret your…
Australian Influencers Still Failing To Disclose #Ads Despite AANA’s Crackdown
Latest research appears to show influencers too busy with fake tan &…
Influencer Couple Face Deportation Over Bali Face Mask Prank
Here's a story with a rather tenuous link to the tech world.…
Study: Influencers’ Success Is Due To “Envy” & That’s Why It So Often Backfires
Personal training aside, becoming an influencer still remains one of the few…
ACCC Admits It Doesn’t Penalise Influencers For Breaking Sponsored Content Rule
ACCC set to keep a keener eye on influencers, as Rod Sims…
“I’d Rather Die Than Do This For A Day!” Influencer Lampooned For Job Ad From Hell
Who doesn't love to laugh at a "job ad from hell" story?…
Influencers Called Out For Using Blackface To Show Solidarity With Black Lives Matter Movement
Further proof influencers should stick to swanning about in micro bikinis in…
Instagram To Share Ad Revenue With Influencers
Young, attractive & suffer no guilt whatsoever from being a shameless freeloader?…
End Of Influencers? User Reviews And Recommendations Shaping Shopping Decisions
Here's a story about consumer reviews that B&T's giving three-and-a-half stars or…
Four Reasons Why Instagram Hiding Likes is Good for Brands & Influencers
In this guest post, Sling & Stones' Callan Green discusses the benefits…
Need For Influencer Transparency Grows As Marketing Budgets Soar
Sure, when it comes to engaging the reader, this headline's a three.…
Why Influencers Should Still Be Part Of Your Plan
Want to make annoying, pink-haired, 19-year-olds multi-millionaires? Well, try considering an influencer…
Why Influencers Work For Brands (And Need Not Cost A Fortune)
Influencers need not be the devil's spawn or even have mandatory pink…
How To Earn Your Brand ‘Celebrity’ Status Via Social Media
Does all this talk of social media make you feel old &…
Mastering Influencers & Why It’s All About The Business Of Getting Personal
Still a little sceptical about the worth of influencers? Well, be slightly…
Federal Government Pauses Funding For Social Media Influencers After Daily Tele Exposé
If your dream was to become a social media influencer for the…
TotallyAwesome Launches Influencer Incubator Program In Australia
Kids’ digital media platform TotallyAwesome has announced the launch of an incubator…
Study: 40% Of Aussie Parents Are Giving In To Their Kids’ Influencer Obessions
New report into the media habits of Aussie kids should prove damning…
Social Soup Encourages Influencers To Help Out Not-For-Profits Via New Initiative
Social Soup unveils news only bettered with the addition of croutons &…
Study: Influencers (And Their Followers) Are More Interested In Skincare Than Other Beauty Products
Can't make head nor tail of all those influencer beauty bloggers? Well,…
Study: Influencers Are Helping The Majority Of Aussies Define Themselves
Here's a study into Aussie influencers that sadly doesn't feature attractive, fit…
Campaign: ‘Fly the Redkite’ Recognises Families Facing Cancer
'Fly the Redkite' recognises the strength and courage of Australian families affected…