The 280 million euro deal (roughly AU$426 million) will see the Spanish club brand the audio company’s brand title both on their jerseys and in their stadium’s name, which will now be known as the “Spotify Camp Nou”.
Spanish club FC Barcelona have officially announced their strategic partnership with audio streaming service Spotify, in a deal worth hundreds of millions of euros for the Catalans. The music streaming company’s logo will now appear on the team’s jerseys (for both men and women) as their main sponsor replacing Japanese electronic commerce company Rakuten, with the change coming to effect from next season. The deal will remain in effect for at least the next four years, while the Spotify logo will also appear on the team’s training jerseys.
However, the agreement doesn’t stop there, as the club’s stadium will be sponsored for the first time in its 65-year history and will henceforth be known as the “Spotify Camp Nou”. This name change will not be made from the upcoming season due to the upgrades currently being made to the stadium via the Espai Barca project. According to the schedule, the club is expected to be playing in their upgraded home ground, which will be known by its official new name, by season 2024-25.
The Swedish tech giant have agreed to give 280 million euros (about AU$426 million) to the Spanish club for the sponsorship deal, some much needed funds for the Catalans who have recently found themselves in financial trouble. The deal is expected to be made official on April 3rd, during the meeting of all members of the club’s board.
Joan Laporta, FC Barcelona chairperson, said: “We are really proud to announce this innovative agreement with a world-known company such as Spotify. This agreement will allow us to keep bringing the club closer to its supporters and make them feel like part of the FC Barcelona family through unique experiences, by combining two experiences like entertainment and football.”
