British retail giant Superdry has announced it has signed an agreement to sponsor Australia’s biggest music festival, Splendour in the Grass.
As the official apparel partner for Splendour – which will take place at Byron Bay from Friday 20 July to Sunday 22 July – Superdry promises to offer an immersive experience to festivalgoers.
And to get a sense of just how big the festival is, here’s the 2018 music line-up…