With the concept of ‘home’ being redefined in 2020, the latest Fantastic Furniture campaign celebrates the role furniture plays in making people feel more comfortable at home.
Developed by creative communications agency Connecting Plots, the ads play off how COVID-19 restrictions have reshaped how people live and what makes them happy.
The Fantastic Furniture campaign will roll out across TV, digital, social, and OOH via a series of 23 vignette-style ads that spotlight a different fun and relatable slice of life as people become their most authentic selves at home. The executions range from kids enjoying too much tomato sauce at teatime, families falling asleep on the couch during the footy, to tradies enjoying a 2015 Barossa shiraz after knock-off.
Fantastic Furniture head of marketing Will Dance commented: “As we spend more time at home than ever before, this campaign celebrates the joy to be found in the chaos of our domestic lives. Fantastic Furniture pieces are the perfect stage for every Australian family, from the everyday mundane moments to the most memorable. Our range is stylish, practical and most importantly affordable, meaning it’s attainable for everyone to make their space authentically theirs.”
Connecting Plots managing director Tom Phillips added: “It’s been great to see and have been part of Fantastic Furniture’s growth over the past few years,”
“This latest campaign is a fun response to Australians adjusting to the ‘new-normal’. Creating 23 separate ads that appeal to a range of households in an uplifting way clearly demonstrates what a consumer-centric business Fantastic Furniture is.”
Fantastic Furniture general managed Jacqui Hawkins said: “Lockdown has inspired many to undertake home improvements this year so we’ve seen incredibly strong sales as consumers prioritise their domestic realm. For us, now is a critical opportunity to capitalise on our growth and invest in our brand. With over four years of fruitful collaboration, Connecting Plots has yet again proven to be a vital partner in bringing our creative vision to life and extending our brand story in new and exciting ways.”
Credits:
Client: Fantastic Furniture
GM of Marketing: Jacqui Hawkins
Head of Marketing: Will Dance
Brand Manager: Emma Kasbarian
Marketing Assistant: Frances Spasich
Digital Marketing Assistant: Sinem Kalenderoglu
Agency: Connecting Plots
Managing Partner: Tom Phillips
Creative Partner: Dave Jansen
Brand Planner: Annabelle Rogers
Account Director: Gemma Barr
Copywriter: Dave Biddle
Art Director: Katyana O’Neill
Production Director: Melanie Reardon
Production: Infinity Squared
Director: Daniel Reisinger
Producer: Chris Seeto
DOP: Evan Papageorgiou
Stills Photographer: Chris Ireland
Art Director: Miles Pitt
Wardrobe Stylist: Rita Carmody
Editor: Cameron Drew
Colourist: Marcus Timpson
Sound Design: Rumble Studios
Media Agency: Bohemia
Digital Media Agency: Nmpi Digital
