Fantastic Furniture Launches Campaign ‘Many Uses’ To Celebrate Furniture Versatility

Fantastic Furniture Launches Campaign ‘Many Uses’ To Celebrate Furniture Versatility

Fantastic Furniture has launched its newest brand campaign via digital first agency Connecting Plots.

Following on from the ‘Find Your Fantastic’ brand platform to mark the brand’s refresh last year, the ‘many uses’ campaign is an extension of the storytelling behind real-life consumer purchases which is central to the Fantastic Furniture experience.

The campaign features customers utilising their Fantastic Furniture in alternative ways, including a sofa that also doubles as a piggy bank, a remote control holder or a ballet barre for budding ballerinas.

Fantastic Furniture marketing manager, Will Dance said: “Our product range is for all Australians who want furniture that looks great, without breaking the bank.

“This latest campaign helps remind consumers that our furniture is designed to endure whatever home-life throws at it.”

Connecting Plots’ creative director, Steven Thomson said: “It’s exciting to be building on ‘Find Your Fantastic’.

“Demonstrating the unique ways customers interact with the products tells us as much about them and their families as it does the furniture.”

The campaign is rolling out now across TV, digital, social & radio.


Client: Fantastic Furniture

GM of Marketing: Jacqui Hawkins

Marketing Manager: Will Dance

Senior Brand Manager: Erin Bluhdorn

Assistant Brand Manager: Erika Gunawan

Marketing Assistant: Sinem Kalenderoglu


Agency: Connecting Plots

Creative Director: Steven Thomson

Client Services Director: Andie Tickner

Client Services Lead: Sarah Reynolds

Strategic Planner: Sarah Reynolds

Creative Director/Writer: Jen Barnett

Art Director: Paul Bennel

Project Lead: Tania Templeton

Managing Director: Tom Phillips

Production: Infinity Squared

Director: Madeline King

DOP: Tania Lambert

Producer: Linzee Harris

Editor: Cameron Drew

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