Fairfax’s Allure Media Appoints New Executive Editor Of Women’s Lifestyle

Fairfax’s Allure Media Appoints New Executive Editor Of Women’s Lifestyle

Allure Media has announced the appointment of Amanda Bardas (main photo) as executive editor of its women’s lifestyle division, which includes global and award-winning digital properties POPSUGAR, Who What Wear, Byrdie and MyDomaine Australia.

Alison Rice has decided to leave Allure Media at the end of September after more than six years with the company including four years as group publisher women’s lifestyle.

Stepping into the new role as executive editor from today, Bardas takes on group publisher responsibilities and will oversee women’s lifestyle editorial, brand extension, audience development and partnerships.

Bardas is currently editorial director, women’s lifestyle. She joined Allure Media in 2015 as fashion editor of Who What Wear Australia and led the site’s launch, which was recognised at the Publish Awards for ‘Launch/Relaunch of the Year’ in 2016.

The site achieved audience uplift of 40 per cent in 18 months. Prior to Allure Media, Bardas held digital marketing and editorial roles at Scentre Group and Bauer Media.

Allure Media chief executive officer Jason Scott said: “Amanda is an immensely talented digital media executive. We’re thrilled to have her stepping up to lead the continued development of our women’s lifestyle portfolio.

“The strength of our women’s lifestyle assets is a credit to the leadership of Alison Rice and her team’s impressive work over several years to deliver growth and increase reader and advertiser engagement.

“Alison is a true digital maverick with a bright future ahead of her. What she has achieved at Allure puts her front-and-centre on the world stage of digital publishing.

“We have only the highest regard for Alison and wish her all the very best as she moves onto her next exciting opportunity.”

Rice said: “I will look back on these seven years as some of the most joyful and enriching of my career. I couldn’t have asked for a better runway to succeed.

I would like to thank Jason Scott for his trust and steady mentorship, our US partner leads who I now proudly call my friends, and every single one of our hardworking team members over the years.

“I leave our brands in the safest of hands. Amanda is an exciting young leader and an astute digital operator. I’m extremely proud of her.”

Commenting on her appointment, Bardas said: “To follow in the footsteps of Alison Rice is an absolute career highlight — her unwavering leadership, guidance, and expertise has laid the foundations for the continued success of Allure Media Women’s Lifestyle. I look forward to a fresh challenge and to lead our talented team into its next chapter, innovating and driving our world-class brands forward.”




Please login with linkedin to comment

Allure Media Amanda Bardas

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]