Fairfax’s Watch-Next.com Launches With Ad Partners Tag Heuer And Louis Vuitton

Fairfax’s Watch-Next.com Launches With Ad Partners Tag Heuer And Louis Vuitton

Aussie website dedicated to watches, Watch-Next.com has launched with key sponsors on board.

Launch advertising partners on Watch-Next.com include global luxury brands Breguet, Cartier, Hublot, Piaget, Tag Heuer, Louis Vuitton and Seiko.

Watch-Next.com features watch video reviews, news, events and commentary, along with dedicated brand sections and the latest in wrist couture. As he does for the AFR Magazine, Watch editor Bani McSpedden will take a global approach to the sector, covering the annual watch fairs in Basel and Geneva and events across the region as well as at home.


This includes coverage of this month’s Watches & Wonders fair in Hong Kong.

Watch-Next.com builds on the AFR Magazine’s reputation for covering the watch sector with integrity, style and substance.

Over the past nine years AFR Magazine’s watch coverage has expanded to include two watch issues a year and a monthly column written by McSpedden. The most recent Watch issue, in the August issue of the AFR Magazine, was the biggest yet at 52 pages.

McSpedden is the former creative director of award-winning ad agency McSpedden Carey, co-founded with author Peter Carey, and is widely regarded as the pre-eminent watch commentator in the region.

“Importantly, Watch-Next.com is not just for watch lovers – it’s to show everyone what there is to love about the colourful world of timepieces,” McSpedden said.

“We’ve seen a massive growth in interest in watches, backed up by the figures. Australians are buying more watches than ever before, and we’ve long needed a dedicated watch website that offers not just product information, but insight – and also brings a touch of humour to a serious business.”

The Australian Financial Review Magazine editor Katrina Strickland said: “For the past decade the AFR Magazine has defined mass coverage of the luxury watch market in Australia. Bani is considered the pre-eminent commentator on watches and has pioneered coverage of this sector through our magazine. Expanding our presence online was a natural extension as our audience looks for premium content in print and online.”

Please login with linkedin to comment

Football Interior Loyalty Marketing

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]