Aussie website dedicated to watches, Watch-Next.com has launched with key sponsors on board.

Launch advertising partners on Watch-Next.com include global luxury brands Breguet, Cartier, Hublot, Piaget, Tag Heuer, Louis Vuitton and Seiko.

Watch-Next.com features watch video reviews, news, events and commentary, along with dedicated brand sections and the latest in wrist couture. As he does for the AFR Magazine, Watch editor Bani McSpedden will take a global approach to the sector, covering the annual watch fairs in Basel and Geneva and events across the region as well as at home.

This includes coverage of this month’s Watches & Wonders fair in Hong Kong.

Watch-Next.com builds on the AFR Magazine’s reputation for covering the watch sector with integrity, style and substance.

Over the past nine years AFR Magazine’s watch coverage has expanded to include two watch issues a year and a monthly column written by McSpedden. The most recent Watch issue, in the August issue of the AFR Magazine, was the biggest yet at 52 pages.

McSpedden is the former creative director of award-winning ad agency McSpedden Carey, co-founded with author Peter Carey, and is widely regarded as the pre-eminent watch commentator in the region.

“Importantly, Watch-Next.com is not just for watch lovers – it’s to show everyone what there is to love about the colourful world of timepieces,” McSpedden said.

“We’ve seen a massive growth in interest in watches, backed up by the figures. Australians are buying more watches than ever before, and we’ve long needed a dedicated watch website that offers not just product information, but insight – and also brings a touch of humour to a serious business.”

The Australian Financial Review Magazine editor Katrina Strickland said: “For the past decade the AFR Magazine has defined mass coverage of the luxury watch market in Australia. Bani is considered the pre-eminent commentator on watches and has pioneered coverage of this sector through our magazine. Expanding our presence online was a natural extension as our audience looks for premium content in print and online.”