Fairfax’s Watch-Next.com Launches With Ad Partners Tag Heuer And Louis Vuitton

Fairfax’s Watch-Next.com Launches With Ad Partners Tag Heuer And Louis Vuitton

Aussie website dedicated to watches, Watch-Next.com has launched with key sponsors on board.

Launch advertising partners on Watch-Next.com include global luxury brands Breguet, Cartier, Hublot, Piaget, Tag Heuer, Louis Vuitton and Seiko.

Watch-Next.com features watch video reviews, news, events and commentary, along with dedicated brand sections and the latest in wrist couture. As he does for the AFR Magazine, Watch editor Bani McSpedden will take a global approach to the sector, covering the annual watch fairs in Basel and Geneva and events across the region as well as at home.

HomePage_Gutter

This includes coverage of this month’s Watches & Wonders fair in Hong Kong.

Watch-Next.com builds on the AFR Magazine’s reputation for covering the watch sector with integrity, style and substance.

Over the past nine years AFR Magazine’s watch coverage has expanded to include two watch issues a year and a monthly column written by McSpedden. The most recent Watch issue, in the August issue of the AFR Magazine, was the biggest yet at 52 pages.

McSpedden is the former creative director of award-winning ad agency McSpedden Carey, co-founded with author Peter Carey, and is widely regarded as the pre-eminent watch commentator in the region.

“Importantly, Watch-Next.com is not just for watch lovers – it’s to show everyone what there is to love about the colourful world of timepieces,” McSpedden said.

“We’ve seen a massive growth in interest in watches, backed up by the figures. Australians are buying more watches than ever before, and we’ve long needed a dedicated watch website that offers not just product information, but insight – and also brings a touch of humour to a serious business.”

The Australian Financial Review Magazine editor Katrina Strickland said: “For the past decade the AFR Magazine has defined mass coverage of the luxury watch market in Australia. Bani is considered the pre-eminent commentator on watches and has pioneered coverage of this sector through our magazine. Expanding our presence online was a natural extension as our audience looks for premium content in print and online.”




Please login with linkedin to comment

Football Interior Loyalty Marketing

Latest News

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere
  • Campaigns

Man of Many Partners With NBC Universal For Red Carpet ‘Argylle’ Premiere

Man of Many in partnership with NBC Universal, stages an atmosphere of elegance for Sydney premiere of ‘Argylle’ film. Independent lifestyle publication digital publication, Man of Many, has shown its innovative approach to event management in the premiere of ‘Argylle’ at Hoyts Cinema in Sydney’s entertainment quatre. Over 400 guests were included in the films […]

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE
  • Advertising

Kargo Powers Cross-Channel Performance For APAC Advertisers With CORE

Kargo, a leading provider of full-funnel advertising solutions across mobile, desktop, and TV screens, is excited to announce the launch of CORE (Create Once, Run Everywhere) in APAC. CORE is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. A combination of creativity […]

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship
  • Media

Gravity Media & Supercars Media Drive 400 Hours Of All-Screens Coverage Of This Year’s Repco Supercars Championship

Supercars Media and Gravity Media, a world-leading global provider of complex live creative production and media services, today confirmed the broadcast and technology partnership to deliver coverage of this year’s Repco Supercars Championship across Australia and multiple international territories. This year, Gravity Media Australia and Supercars Media will travel more than 40,000 kilometres to deliver […]

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team
  • Marketing

Slew Of New Promotions & Hires As Thrive Announces Melbourne Leadership Team

Thrive PR Melbourne has kicked off the year with new appointments, promotions and a new leadership team, marking the delivery of a transformation strategy that’s seen the agency diversify and strengthen its corporate, consumer and integrated digital service offering in Victoria. Lead image:  (L-R) – Sophie Maguire, Melanie Campbell, Nathan McGregor, Zoe Raknes, Erika Rutledge, […]