Fairfax Media has released a news app for Google Glass that allows overseas readers to access the latest news, sport and business content.
Google Glass is currently available in North America and the United Kingdom where communities of Australian ex-pats access Fairfax Media news content online. When Glass launches locally, the app will be immediately available to Australian audiences.
“The Sydney Morning Herald app for Glass is our latest and most innovative step in providing the content our audiences want, where and when they want it,” said Fairfax Media mobile director Stefan Savva.
Powered via voice control, the app for Glass allows overseas users to see the outside world and their immediate surroundings as they experience the latest online news, video and information from The Sydney Morning Herald.
“The app summarises the top stories across news, sport and business so that they are more convenient and suited to the Glass environment. When an article is selected by the user, the app uses text-to-voice technology to play an audio track directly into the Glass speaker,” said Savva.
Fairfax Media General Manager, product solutions Mark Cohen said: “Being constantly connected is the biggest change in consumer behaviour we will see in this generation. This offers vast opportunities to publishers to harness new technology and bring content to their mobile audiences, as well as opening up new opportunities to advertisers.
“Fairfax Media is continually seeking new and innovative ways to provide value to our readers and advertisers across our existing platforms, as well as new platforms. Over the next two years, we will see wearables, the connected car, connected home, location services and messaging apps launch and come into their own with connected users. These are just some of the new platforms that our digital audiences of more than 7 million Australians are thinking about and so are we.”
The Sydney Morning Herald app for Glass was developed as part of Fairfax Media’s quarterly innovation program, Ignition.The internal progam is designed to inspire the development of proof-of-concept products, which are later assessed for market potential.
Watch a demo of The Sydney Morning Herald app for Glass here.
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets Meta said it will not enter negotiations to extend a deal to pay with Australian media companies for the news that appears on its platform. Michael […]
Google’s position on funding Aussie journalism hasn’t changed as Meta reveals it plans to walk from future news content deals. Google has confirmed that it will not abandon news content deals with publishers, and has even been renegotiating ones that have nearly expired. Today, Meta said it will not enter negotiations to extend content deals […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.