The Wearables Market Is Dead! However, Someone Forgot To Tell The Wearables Market
It's exactly 138 steps to B&T's local for "Pie and pint Tuesday" according to someone's Fitbit.
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Study: Almost A Third Of Users Have No Use For Their Fitbits & Apple Watches
Uh oh, this report says wearables are heading the way of Hillary and kale shakes - yesterday's news!
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Consumers Are 2.5 Times More Alert Out Of Home: OMA Research
Study finds we're far more alert when outside the home. Well, you don't want to be snatched by a pterodactyl, do you?
Global Retail Study: Aussies Protective Of Data, Seek The Opinion Of Friends & Use Wearables When Shopping
Do you think, "Oh no, another retail study, how boring"? Well, we're giving this a bronze in the 'not-so-boring' stakes.
Consumer Interest In Smartwatches As Lifestyle Devices High In Australia
A survey says 52% of Aussies want a smartwatch but 72% said they cost too much. Proving we're late adopting tightwads.
Fitbit To Launch Apple Watch Rival At Half The Price
Last year did you profess 'the smart watch trend'll be dead by Christmas'? Well, you're about to lose that bet, friend.
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Apple Watch Buying Intention Mirrors 2008 iPhone Intention
How the iPhone went when first released, in terms of sales and uptake, could be a good indication as to how the newly re...
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Wearable Tech Will See Slow Consumer Uptake in 2015, Says Accenture Study
So much hype about wearables last year, but perhaps they don't float the consumers' boat... yet.
Fairfax Releases App For Google Glass
The SMH jumps on the Glass bandwagon before the technology is even available in Australia.
Futurologist: You’d Be Better Off Marketing To Stoners
Futurologist Dietmar Dahmen says consumers are more distracted than a joint smoking stoner so something's gotta give.
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Innovation in the Age of Mobile and Wearables
There is a difference between being an innovative communicator and being an innovative brand.
Opinion
Is This The Best Thing Since Glass Was Invented?
Brisbane agency BCM is putting Google Glass under the microscope.
Opinion
Loud and Clear Partners with Samsung
Digital agency Loud and Clear and Samsung get together in a bid to lead the way in wearable technology.
The Potential of Wearable Social
Are we now on the brink of a new era of social media as wearable tech becomes mainstream?
Opinion
Paging Dr Google: Hypochondriacs & The Opportunity for Healthcare Brands
Consumers are already web diagnosing and OMD's Peita Pacey says this presents a major opportunity for healthcare brands.
Opinion
Are We Ready For Wearables?
If you’re already an asshole, Google Glass will just make you an asshole with an internet connection on your face.
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Mindshare to Launch Wearable Tech Unit
Mindshare Worldwide's chief digital officer Norm Johnston announces Life+.