Fairfax Media’s luxury lifestyle website Executive Style is launching a new quarterly glossy men’s magazine, free inside The Age and The Sydney Morning Herald starting this Friday.
Executive Style Magazine has received strong support from international luxury and watch brands, retail, luxury auto and travel clients, with launch partners including Audi, Blancpain, Bvlgari, Cartier, Giorgio Armani, Harrold Luxury Department Store, Hugo Boss, MontBlanc, Rolex and Victorian Racing Club.
“The magazine is a whistlestop tour of the finer things in life, with a uniquely Australian twist,” said editor Michael Harry. “Our tagline is ‘Smart men. Cool things.’ and that’s exactly what you’ll find, with the latest luxury news and views we think you need to know now.”
Nerissa Corbett, brand and audience director of Fairfax Prestige Group, said, “Fairfax continues to build on the success of its Prestige Group with the launch of Executive Style Magazine, a premium brand extension of our highly successful ExecutiveStyle.com.au website. We’re entirely focused on providing superior results for prestige clients and brands, and this offers advertisers another valuable opportunity to communicate to our large, quality audiences.”
The 52-page launch edition features actor Alex Dimitriades on the cover, plus interviews with ex-AFL legend Jimmy Bartel and up-and-coming stars Benjamin Rigby [Alien: Covenant] and Osamah Sami [Ali’s Wedding]. The Spring issue includes the latest news on high-end cars, diving watches, Australian whiskies, Mick Fanning’s award-winning Balter beer, plus a sleek Father’s Day gift guide and a four-page fashion feature on what to wear to the Melbourne Cup Carnival.
“Executive Style Magazine complements our current female premium lifestyle titles including Sunday Life and DailyLife.com.au, making our premium male offering truly cross-platform, with opportunities for digital, print and event executions targeting an AB male-skewed audience,” added Corbett.
Fairfax Media has a long history of relationships with luxury advertisers. In 2015 the publisher was first to market in launching Fairfax Prestige Group which manages The Australian Financial Review Magazine, Life & Leisure, BOSS, AFR.com, Sunday Life, ExecutiveStyle.com.au amongst others. It also recently celebrated 10 years of the AFR Magazine Watch lift-out.
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]