Fairfax Joins News Corp In Boycotting Commonwealth Games Over Rights Dispute

Fairfax Joins News Corp In Boycotting Commonwealth Games Over Rights Dispute

Fairfax Media has sided with News Corp Australia in refusing to get its journalists accredited for next year’s Commonwealth Games on the Gold Coast due to rigid news reporting restrictions.

News Corp decided earlier this week that wasn’t going to accredit its journos for the Commonwealth Games due to “the significant limitations imposed on news reporting, particularly regarding the use of video”.

“News Corp Australia is committed to reporting the news to our monthly audience of more than 16 million across newspapers and magazines, in digital and print. To ensure our readers are informed, we will cover the event, but from outside of the venue,” a company spokesperson told B&T.

It’s understood Channel Seven’s exclusive broadcast rights deal with the Commonwealth Games means other news media companies can’t use any video from the event until after Seven has aired it. 

If Seven decides not to air certain video content, rivals aren’t allowed to use it until the day after, while pre- and post-event press conferences from the games have to be aired with a half-hour delay on other broadcast channels.

News Corp seeks accreditation for sporting events – subject to terms and News Access Rules (NARs) – for journalists and still photographers, which would have been the case for the Commonwealth Games, B&T understands.

However, the publishing giant doesn’t seek accreditation to sporting events for video cameras and operators, as it generates audio-visual content from outside the venues.

So, if News Corp’s journos and still photographers were accredited for the Commonwealth Games, B&T understands the restrictive terms – including the NARs – apply in full.

This includes restrictive terms of what and how it can use video for the purpose of news reporting, even though it would not be creating video within the venue.

Rival publisher Fairfax has since joined News Corp in boycotting the Commonwealth Games over the accreditation rules.

“We will not be signing up for Commonwealth Games 2018 accreditation under the current terms and rules required,” A Fairfax spokesperson told B&T.




Latest News

One Man’s Waste Is A Major PR Win For The Bravery
  • Advertising

One Man’s Waste Is A Major PR Win For The Bravery

Independent purpose PR, Communications, and Social Media agency, The Bravery, has strengthened its commitment to enhancing behavioural change in waste after being appointed by Dulverton Waste Management in North West Tasmania. Lead image: The Bravery Team The Bravery has been appointed as the lead communications, community engagement and PR partner after a competitive tender process. […]

Broadsheet Promotes Claire Booth To National Sales & Partnerships Director Role
  • Media

Broadsheet Promotes Claire Booth To National Sales & Partnerships Director Role

Broadsheet has promoted Claire Booth to the national sales and partnerships director role. Since its launch in 2009, Broadsheet has published news, features, and events coverage across the Australian cities of Sydney, Melbourne, Brisbane, Adelaide, Perth, Tasmania, and New Zealand. Claire Booth was acquired by the Broadsheet team in 2019 from The Story Lab and […]

Yahoo Academy Invites Applications From Future Industry Leaders For 2024 Program
  • Marketing

Yahoo Academy Invites Applications From Future Industry Leaders For 2024 Program

Nominations are now open for Yahoo Academy 2024, an immersive talent building program which helps 30 rising media agency and marketing superstars across Australia and Singapore develop the skills needed to lead and thrive in the workplace of the future. Taking place over two days in Sydney, Yahoo Academy 2024 will engage participants with in-depth […]

Taboola Appoints Experienced APAC Advertising Exec To Manage New Zealand Sales
  • Marketing

Taboola Appoints Experienced APAC Advertising Exec To Manage New Zealand Sales

Taboola, has announced the appointment of former Taboola APAC director and skilled digital strategist Joe France (lead image) as its New Zealand sales lead, as it continues to expand its presence in the ANZ market. Under his new remit, France will be responsible for cultivating key partnerships and delivering innovative solutions to meet evolving New […]

Activation Union Hires Bree Mankin As Managing Partner
  • Media

Activation Union Hires Bree Mankin As Managing Partner

Activation Union is thrilled to announce the appointment of Bree Mankin as Managing Partner. In this pivotal role, Bree will spearhead the agency’s growth initiatives and client strategy, leveraging her extensive experience and innovative approach in delivering exceptional results for her clients. With over two decades of experience in marketing and communications, Bree is a […]

Toyota Launches Integrated Electric Vehicle Campaign Via HERO
  • Campaigns

Toyota Launches Integrated Electric Vehicle Campaign Via HERO

Toyota Australia has launched its highly anticipated new all-electric vehicle, the bZ4X, on Australian shores through a nationwide integrated campaign. Spearheaded by a big spot, the campaign was created by independent creative agency HERO, which sees a typical EV sceptic named Barry behind the wheel of an all-new Toyota bZ4X much to the surprise of […]

Canva Launches First Ever Podcast: Design Surfaces
  • Media

Canva Launches First Ever Podcast: Design Surfaces

Canva has announced its very first podcast: Design Surfaces. Covering all areas of design, from brand campaigns to UX flows, the podcast digs deep into the intricate parts of designers’ brains to unearth valuable insights, unique perspectives, and what makes them tick. The Design specialty at Canva is made up of some of the most […]

SBS Launches Development Fund To Find Australia’s Next Top Documentaries
  • Media

SBS Launches Development Fund To Find Australia’s Next Top Documentaries

SBS is searching for its most daring, unflinchingly fearless and boundary-smashing factual format yet, issuing a call out for impactful ideas for new documentary series unlike anything seen on Australian screens before, with up to $50,000 in development funding on offer. Announced this morning at the Australian International Documentary Conference (AIDC) in Melbourne, SBS is […]

Resolution Nabs Sarah Truong From PHD
  • Advertising

Resolution Nabs Sarah Truong From PHD

Full-service media agency Resolution has appointed Sarah Truong as head of investment to lead the agency’s investment product. Sarah joins from PHD where she was Group Investment Director for half a decade. With 14 years’ experience in the media industry including seven years at media agency, Carat, Sarah a proven track record for delivering results-driven […]