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Reading: Facebook Wants You To Love Better In New Ad
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B&T > Advertising > Facebook Wants You To Love Better In New Ad
Advertising

Facebook Wants You To Love Better In New Ad

Staff Writers
Published on: 23rd October 2014 at 10:34 AM
Staff Writers
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Facebook swaps out its usual grandiose advertising with this cute TV spot from Wieden + Kennedy that captures some of the intimate emotions behind social media.

In the past, Facebook’s ads have been criticized for not focusing on the intimate, human moments that social media can spur. Its Facebook Home ads last year were big, cartoony and surreal, and 2012’s “Chairs” was even more over the top.

But the new spot, titled “Say Love You Better,” takes Facebook in a different direction. Life-size speech bubbles pop up over two lovebirds as they send short messages back and forth to each other via Facebook Messenger.

http://www.youtube.com/watch?v=hMJvw-RfTEI

Read the full article plus credits here.

 

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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