Facebook Releases Campaign For Ray-Ban Stories Smart Glasses

Facebook Releases Campaign For Ray-Ban Stories Smart Glasses
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Facebook has officially released the campaign for the succinctly named Ray-Ban Stories: First-Generation Smart Glasses.

The Ray-Ban Stories are, according to Facebook’s official release, “smart glasses that give you a new way to capture photos and video, share your adventures and listen to music or take phone calls.”

They are the product of a collab between Facebook and EssilorLuxottica, and retail for US$299, or approximately AU$411.

The glasses feature integrated 5MP camera, and promise the ability to “capture life’s moments as they happen from a unique first-person perspective”.

As well as taking photos, the glasses can take 30 seconds of video, using either capture buttons or voice commands.

Facebook said that the device also pairs with the Facebook View app, which “makes it easy to import, edit and share content captured on the smart glasses to apps on your phone: Facebook, Instagram, WhatsApp, Messenger, Twitter, TikTok, Snapchat and more.”

Glassess users can also save content to the camera roll of their phones.

According to Tech Crunch, there have been some concerns about privacy surrounding the glasses, with Ireland’s Data Protection Commission raising concerns about the size of the LED indicator on the glasses. The LED lights up when the glasses are being used to capture video, alerting bystanders to the fact that they may be being recorded.

Ireland is Facebook’s hub for users outside the US.

Facebook in their original release said that the glasses were designed with the privacy of both consumers and bystanders in mind.

A spokesperson for the company told Tech Crunch that, “we will be working together with our regulatory partners, including the Irish DPC as our lead regulator, to help people understand more about how this new technology works, and the controls they have.”

To promote the product, Facebook has created a campaign replete with upbeat music, bright colours and fun graphics: the tech staples. Check it out below:

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