Facebook Makes Aussies Aware Of Privacy Changes With Fresh Campaign

Facebook Makes Aussies Aware Of Privacy Changes With Fresh Campaign
SHARE
THIS



Social media giant Facebook has unveiled a national campaign to drive awareness of the changes it has made to protect people’s privacy, remove fake accounts from the platform and ensure users have a positive and safe experience.

The campaign, titled ‘Here Together’ is focused on three key areas: privacy, safety and integrity.

Here Together comprises creative assets that will be shared across TV, digital, out of home, and cinema. The campaign also includes a new online resource dedicated to providing a comprehensive list of changes to Facebook.

Facebook's 'Here Together' campaign [2]Will Easton, managing director of Facebook in Australia and New Zealand, said: “We’ve listened to what Australians expect from us, and they expect action.

“It is our responsibility to make sure Facebook is a place where everyone can stay closer with the people they care about, and to make sure it’s a positive force in the world.”

“We hope this campaign will show that we take our responsibility seriously, and are working to improve Facebook for everyone in a way that enables communities to build and flourish.”

Alexandra Sloane, head of marketing at Facebook for Australia and New Zealand, added: “We want to reaffirm our purpose of connecting people and communities across the globe. That is what people came to Facebook for in the first place.

“We won’t stop looking for new and innovative ways to optimise our user experience and working to provide a positive and safe environment for all.”

Mindshare’s Australasian CEO Katie Rigg-Smith, said there was an increasing trend of brands taking a direct and authentic approach when communicating with their customers through creative advertising.

“A mix of channels will be engaged across metro and regional markets to drive impact, reach and engagement including out of home, TV and cinema.” she said.

“The out-of-home campaign is focused on eye-level, longer dwell time formats across street furniture and transit to deliver more detailed information on how Facebook is changing.

“Cinema will be used to celebrate the 60-second creative in a highly engaged environment.”

Please login with linkedin to comment

Facebook Here Together Privacy

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]