Social media giant Facebook has unveiled a national campaign to drive awareness of the changes it has made to protect people’s privacy, remove fake accounts from the platform and ensure users have a positive and safe experience.
The campaign, titled ‘Here Together’ is focused on three key areas: privacy, safety and integrity.
Here Together comprises creative assets that will be shared across TV, digital, out of home, and cinema. The campaign also includes a new online resource dedicated to providing a comprehensive list of changes to Facebook.
Will Easton, managing director of Facebook in Australia and New Zealand, said: “We’ve listened to what Australians expect from us, and they expect action.
“It is our responsibility to make sure Facebook is a place where everyone can stay closer with the people they care about, and to make sure it’s a positive force in the world.”
“We hope this campaign will show that we take our responsibility seriously, and are working to improve Facebook for everyone in a way that enables communities to build and flourish.”
Alexandra Sloane, head of marketing at Facebook for Australia and New Zealand, added: “We want to reaffirm our purpose of connecting people and communities across the globe. That is what people came to Facebook for in the first place.
“We won’t stop looking for new and innovative ways to optimise our user experience and working to provide a positive and safe environment for all.”
Mindshare’s Australasian CEO Katie Rigg-Smith, said there was an increasing trend of brands taking a direct and authentic approach when communicating with their customers through creative advertising.
“A mix of channels will be engaged across metro and regional markets to drive impact, reach and engagement including out of home, TV and cinema.” she said.
“The out-of-home campaign is focused on eye-level, longer dwell time formats across street furniture and transit to deliver more detailed information on how Facebook is changing.
“Cinema will be used to celebrate the 60-second creative in a highly engaged environment.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]