Facebook has just announced that more than 2 million active advertisers are using the platform to reach their audience. That’s up from 1.5 million roughly half a year ago and 1 million a year-and-a-half ago. In addition to this and to better support SMB owners, Facebook is introducing Ads Manager app, a new way for businesses to manage their ad campaigns on the go, through their mobile.
Over 13 million Australians are actively using Facebook to connect with all the people that matter to them, every day, everywhere. When businesses have a strong presence on Facebook they have an opportunity to be part of these conversations. Small businesses are also increasingly advertising on Facebook because it drives sales. While other forms of advertising – print, TV, radio – can be expensive and hard to measure, Facebook ads reach the exact customers small businesses want to reach – for less money and great returns.
Below are three reasons more businesses are turning to Facebook to grow:
- Easy – Facebook’s tools are easier than ever to use. Of newly acquired advertisers in Q4 2014, 80% used our easiest ad tools, particularly promoted posts.
- Mobile – The consumer shift to mobile is making more business owners want to use Facebook’s mobile tools to reach customers and manage their businesses. For instance, over 15M SMBs use our Pages Manager app to manage their Pages on mobile.
- Effective – We’ve proven to businesses that our ads work: we want to make sure that every dollar they spend with us improves their bottom line. Tools like conversion tracking have accelerated better measurement for SMBs.
Please login with linkedin to commentOnline ads
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]