Facebook Changes TV Commercial After Failing To Comply With Ad Guidelines

Facebook Changes TV Commercial After Failing To Comply With Ad Guidelines
SHARE
THIS



Social media giant Facebook was forced to remove the term “fake news” from its new TV commercial following a review.

The TVC is part of Facebook’s national campaign launched last month to drive awareness of the changes it has made to protect people’s privacy, remove fake accounts from the platform and ensure users have a positive and safe experience.

Speaking to B&T, Free TV Australia CEO Bridget Fair said Facebook submitted the TVC for review by Commercials Advice and was advised that it contained a number of elements that would bring it into the scope of the political matter licence condition and would therefore require a tag.

Fair said it was Facebook’s decision to either tag the ad or to amend it.

“As they did not want to run the advertisement with a tag, we worked with Facebook to find a solution that would allow the advertisement to run without a tag,” she said.

“It is frustrating for us that Facebook’s original ad was able to run on all other media without the requirement for a political tag.

“This is just another example of commercial television broadcasters being subject to outdated rules and regulations that do not apply to other platforms, and which impede our ability to effectively compete in the modern media environment.

Fair said it was time for a comprehensive review of the regulatory imbalance impacting Free TV broadcasters.

“Commercial broadcasters are subject to a number of regulatory obligations that do not apply to other advertising platforms, including a licence condition for all political matter to be tagged,” she said.

“The scope of political matter has been considered by the ACMA to be very broad.”

Facebook’s managing director for Australia and New Zealand, Will Easton, said in a statement to B&T: “We consistently listen to our communities’ feedback and they have told us that that they want to understand what we are doing about recent concerns around social media.

“This campaign is designed to respond to that feedback and show the actions we are taking.

“The advertising market is highly competitive and we recognise the value of multiple channels to reach consumers. We want to run this on TV.”

Please login with linkedin to comment

Bridget Fair Facebook free tv Free TV Australia

Latest News

The OG Wiggles Are Guest Programming Iconic Music Show rage
  • Media

The OG Wiggles Are Guest Programming Iconic Music Show rage

It’s been a big news week for Wiggles fans (40 and 4-year-olds alike) with the announcement that the four originals will be reuniting for a reunion tour. That’s right: Greg Page (Yellow), Murray Cook (Red), Jeff Fatt (Purple) and Anthony Field (Blue, fan favourite of mums worldwide) have lined up seven adults-only shows next year. […]

by B&T Magazine

B&T Magazine
German Finance Reporter Hilariously Trolled By Cheeky Son During Live Cross
  • Media

German Finance Reporter Hilariously Trolled By Cheeky Son During Live Cross

A typically dull finance report has gone viral after it was wonderfully gatecrashed by an overly exuberant child. Bloomberg News was conducting a live cross with Jacob Funk Kirkegaard, a senior fellow at the German Marshall Fund, who was attempting to inform viewers about the current state of the German financial industry following recent elections […]

by B&T Magazine

B&T Magazine
Sydney Symphony Orchestra Appoints Apparent As Media Agency Of Record
  • Media

Sydney Symphony Orchestra Appoints Apparent As Media Agency Of Record

Coinciding with the launch of its new season, the Sydney Symphony Orchestra has appointed Apparent as their media agency of record. The full service independent will manage all media strategy, planning and buying for the Sydney Symphony following an agency review. The appointment comes as Simone Young makes her debut as the Sydney Symphony’s new […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

TV News Network Forced To Apologise & Call In The Police After Playing Porn Instead Of Weather Report
  • Media

TV News Network Forced To Apologise & Call In The Police After Playing Porn Instead Of Weather Report

A news channel in Washington State has been forced to apologise and call in the police after viewers were subjected to 13-seconds of pornography instead of the evening weather report. Local station KREM accidentally broadcast the explicit clip during a weather report that aired at 6.30pm last Sunday evening. News co-anchor Cody Proctor was discussing […]

by B&T Magazine

B&T Magazine
The Hallway Extends Work With Streamotion, Creating Name And Brand Identity For News Streaming Service Flash
  • Campaigns

The Hallway Extends Work With Streamotion, Creating Name And Brand Identity For News Streaming Service Flash

Following the successful launch of entertainment streaming service BINGE, independent full-service agency The Hallway has further extended its partnership with Streamotion, developing the name and brand identity for Foxtel’s Group’s news streaming service, Flash. Flash is a first of its kind dedicated live news streaming service, featuring more than 20 local and global live news […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

Apparent Tunes Up With Sydney Symphony Orchestra After Being Appointed Media Agency Of Record
  • Media

Apparent Tunes Up With Sydney Symphony Orchestra After Being Appointed Media Agency Of Record

Coinciding with the launch of its new season, the Sydney Symphony Orchestra has appointed Apparent as their media agency of record. The full service independent will manage all media strategy, planning and buying for the Sydney Symphony following an agency review. The appointment comes as Simone Young makes her debut as the Sydney Symphony’s new […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
NGINX Launch Parodic “Investigative Reporter” Campaign Via The Misfits Media
  • Marketing
  • Media

NGINX Launch Parodic “Investigative Reporter” Campaign Via The Misfits Media

The latest NGINX campaign is live as The Misfits Media Company, and NGINX creates parodic ‘investigative reporter’ content with Dan Ilic on the streets of Sydney. The Misfits recently partnered with the APAC marketing team at NGINX to take an investigative deep dive into the world of mobile apps as the good, bad and (even) […]

Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]

Digitas Creates Its Own Flavour With Data Driven Beer
  • Marketing
  • Media

Digitas Creates Its Own Flavour With Data Driven Beer

Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]

Come From Away Reopens In Sydney!
  • Media

Come From Away Reopens In Sydney!

Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]

Guardian Australia Launches Revealing Climate Change Podcast, Australia V The Climate
  • Media

Guardian Australia Launches Revealing Climate Change Podcast, Australia V The Climate

Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]

Enero’s Q1 Revenues Soar 22.6%
  • Advertising
  • Marketing

Enero’s Q1 Revenues Soar 22.6%

B&T's unsure if Enero boasts Champagne clients on its books, but the corks should be popping on these bubbly numbers.