Facebook has threatened to prevent Australian publishers and users from sharing news content on Facebook and Instagram, should the proposed News Media Bargaining Code be made into law.
Facebook Australia & New Zealand managing director Will Easton announced the drastic measures in a blogpost on Monday.
“Assuming this draft code becomes law, we will reluctantly stop allowing publishers and people in Australia from sharing local and international news on Facebook and Instagram,” said Easton.
“This is not our first choice – it is our last. But it is the only way to protect against an outcome that defies logic and will hurt, not help, the long-term vibrancy of Australia’s news and media sector.”
Easton said that while Facebook wishes to support struggling news organisations, it believes the proposed code – which will see both Facebook and Google forced to negotiate payments with media companies – is “counterproductive”.
“The proposed law is unprecedented in its reach and seeks to regulate every aspect of how tech companies do business with news publishers,” said Easton.
“Most perplexing, it would force Facebook to pay news organisations for content that the publishers voluntarily place on our platforms and at a price that ignores the financial value we bring publishers.”
Like Google has previously, Facebook pointed to the relationship that exists between publishers and tech giants, arguing that the benefit is mutual.
“News organisations in Australia and elsewhere choose to post news on Facebook for this precise reason, and they encourage readers to share news across social platforms to increase readership of their stories,” Easton said.
“This in turn allows them to sell more subscriptions and advertising. Over the first five months of 2020 we sent 2.3 billion clicks from Facebook’s News Feed back to Australian news websites at no charge – additional traffic worth an estimated $200 million AUD to Australian publishers.”
Easton also suggested Facebook’s dedicated news platform Facebook News will not be introduced in Australia as a result of the proposed code.
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]