Despite the well-documented failures of Google Glass, Facebook is trying its hand in the world of smart glasses.
Facebook has recruited the assistance of sunglasses giant Ray-Ban to launch the glasses, to be named ‘Ray-Ban Stories’.
Available in 20 different styles and with the recognised Ray-Ban name, Facebook’s glasses are sure to tick the right boxes on the fashion side of things.
In terms of the technology, Ray-Ban Stories can just about do it all, coming ready to take photos and videos through a 5MP camera, listen to music and take calls with beamforming technology.
Ray-Ban Stories are launching alongside a new Facebook View app, which allows users to share the footage they capture on their smart glasses.
Facebook says the new device is an “all-day wearable”, with a six-hour battery life and a charging case.
There are also brand-new voice controls so the glasses can get to work hands-free.
“On the one hand, they provide so much value, so you’re not going to not use them,” explains Facebook CEO Mark Zuckerberg told Fast Company.
“But I think the fact that we basically take this thing out of our pocket and kind of have our head stuck in it for a while is just not how we all want to interact.”
The smart glasses are available for $US300 ($400) and are on sale here in Australia.
Facebook also says privacy will be a key component as it makes its move into wearables.
“As with any new device, we have a big responsibility to help people feel comfortable and provide peace of mind, and that goes not only for device owners but the people around them, too. That’s why we baked privacy directly into the product design and functionality of the full experience, from the start,” the company said in a statement.
The glasses will only collect minimal data (such as battery life, email address and password) by default, with users invited to opt-in for extra data sharing.
Ray-Ban Stories is not only a cool piece of wearable technology, but it also further solidifies Facebook’s new strategy moving forward.
Zuckerberg has been open about his plans to create a ‘metaverse‘ using VR and AR technologies.
Facebook last month announced its plans for ‘Horizon Workrooms’, which will use VR technology to transform the role of the office.
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]
TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]
Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]
SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations. Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy. SBS provides multiplatform services in more than […]
Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]
In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]
Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List. This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category. The Most Innovative Companies Awards were presented via a […]
National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]
Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]
Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]