B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Facebook And Ray-Ban Combine For The Most Unexpected Brand Collaboration Of 2021
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Facebook And Ray-Ban Combine For The Most Unexpected Brand Collaboration Of 2021
Technology

Facebook And Ray-Ban Combine For The Most Unexpected Brand Collaboration Of 2021

Staff Writers
Published on: 10th September 2021 at 12:06 PM
Staff Writers
Share
3 Min Read
SHARE

Despite the well-documented failures of Google Glass, Facebook is trying its hand in the world of smart glasses.

Facebook has recruited the assistance of sunglasses giant Ray-Ban to launch the glasses, to be named ‘Ray-Ban Stories’.

Available in 20 different styles and with the recognised Ray-Ban name, Facebook’s glasses are sure to tick the right boxes on the fashion side of things.

In terms of the technology, Ray-Ban Stories can just about do it all, coming ready to take photos and videos through a 5MP camera, listen to music and take calls with beamforming technology.

Ray-Ban Stories are launching alongside a new Facebook View app, which allows users to share the footage they capture on their smart glasses.

Facebook says the new device is an “all-day wearable”, with a six-hour battery life and a charging case.

There are also brand-new voice controls so the glasses can get to work hands-free.

“On the one hand, they provide so much value, so you’re not going to not use them,” explains Facebook CEO Mark Zuckerberg told Fast Company.

“But I think the fact that we basically take this thing out of our pocket and kind of have our head stuck in it for a while is just not how we all want to interact.”

The smart glasses are available for $US300 ($400) and are on sale here in Australia.

Facebook also says privacy will be a key component as it makes its move into wearables.

“As with any new device, we have a big responsibility to help people feel comfortable and provide peace of mind, and that goes not only for device owners but the people around them, too. That’s why we baked privacy directly into the product design and functionality of the full experience, from the start,” the company said in a statement.

The glasses will only collect minimal data (such as battery life, email address and password) by default, with users invited to opt-in for extra data sharing.

Ray-Ban Stories is not only a cool piece of wearable technology, but it also further solidifies Facebook’s new strategy moving forward.

Zuckerberg has been open about his plans to create a ‘metaverse‘ using VR and AR technologies.

Facebook last month announced its plans for ‘Horizon Workrooms’, which will use VR technology to transform the role of the office.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Facebook, Ray-Ban
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?