Facebook And AAP Roll Out “Check The Facts” Campaign For Aussie Election

Facebook And AAP Roll Out “Check The Facts” Campaign For Aussie Election
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



It is undoubtedly an intense time for Facebook, amid its Q3 report and a series of allegations by whistleblower Frances Haugen about internal policy and potential misconduct.

Down under, Facebook is concentrating its efforts on a “check the facts” campaign with the Australian Associated Press to prevent the spread of misinformation ahead of the Australian election, which is slated for 2022.

Facebook and the AAP have described the series as an “educational campaign”, which will be running until November 24.

They say its aim is to “help inform and empower Australians to understand, identify and prevent the spread of misinformation, as well as how to support those close to them to do the same.”

The campaign also aligns with Global Media and Information Literacy Week 2021, whose theme for this year is ‘Media Literacy for the Public Good’.

In addition, AAP has developed a series of resources for its FactCheck website, which according to a press release, cover:

  1. “Defining misinformation and media literacy: Explains what misinformation is and its common characteristics, and defines media literacy and why it is important.”
  2. “How to ‘Check the Facts’: AAP’s professional fact-checkers break down how anyone can identify misinformation through three key questions.”
  3. “What is a trusted source?: How to identify what sources you can rely on in the information age.”
  4. “How to spot visual misinformation: A beginner’s guide on how to spot a fake image.”

Josh Machin, head of public policy for Facebook in Australia said in the release that: “We are proud to be partnering with AAP who are one of Facebook’s third party fact-checking partners in Australia.”

“We know that it can be challenging sometimes to identify misinformation on social media, especially when linked to COVID-19, which is why this initiative is so timely.”

“The levity in the campaign is to get people’s attention in a creative way – so that we can work with AAP to do the serious job of raising awareness and improving knowledge on this important topic.”

“Connecting people to accurate information is extremely important to Facebook and this campaign aims to provide people with new skills to make informed decisions on what to read, trust and share.”

 

Please login with linkedin to comment

AAP Facebook misinformation

Latest News

The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show
  • Campaigns
  • Marketing

The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show

The Athlete’s Foot, also known as the “Experts in Fit”, have commissioned some well-known faces to explore a range of topics all related to FIT in their new online series #FITTALK. Each season, a new host will tackle different topics ranging from finding the right shoes for your activity, enhancing your FIT with the correct […]

AKQA Is Taking Cannes In Cairns To New Heights!
  • Advertising
  • Marketing
  • Media
  • Technology

AKQA Is Taking Cannes In Cairns To New Heights!

Judging by Cannes In Cairns' impressive itinerary your brain's frontal lobes will get as good a workout as your liver.

by B&T Magazine

B&T Magazine
BBC Studios To Produce Space 22, Its First Original Format For ABC
  • Media

BBC Studios To Produce Space 22, Its First Original Format For ABC

BBC Studios will produce Space 22, its first locally created format for the ABC in Australia. Space 22 will explore the impact of art and creativity on mental health in a new six-part documentary series. The series, which is created and produced by BBC Studios’ Australian production arm, will also be available to the international […]

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign
  • Campaigns

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign

Sanitarium and Milk + Honey United have launched a visually striking new campaign for The Alternative Dairy Company’s range of plant-based milks The national campaign, ‘Today’s Milk’, will launch via online video, OOH and social and digital, and will focus on the company’s diverse range of soy, oat and almond milk variants. Creative executions will […]

Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day
  • Campaigns

Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day

A collective of Brisbane-based creatives are getting behind Lifeline Queensland’s Giving Day campaign in a bid to rally funds for their Crisis Support service. BCM Group, Israel Rivera, and Rosco Audio are calling on their networks to donate during the 12-hour digital fundraiser on Thursday the 25th of November. Managing director of BCM Group, Phil […]

Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign
  • Campaigns

Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign

Commonwealth Bank have combined their long-running support for women’s cricket, with their recent sponsorship of women’s football and The Matildas for an empowering new summer campaign. ‘The Game Changers’ aims to champion both elite and grassroots female cricketers and footballers, who through their skill and passion are moving the game forward and changing it for […]

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022
  • Media

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022

The BBC is on track to achieve a record half-a-billion global viewers by the time of its centenary celebrations in 2022. The forecast is based on the Global Audience Measure (GAM) published today, which records the total weekly number of adults accessing the BBC around the world. The GAM found the broadcaster had achieved its […]