Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its audiences are now available for activation on social networks through a unique partnership with Amobee in APAC.
Eyeota leverages Amobee’s identity graph to map Eyeota user attributes to mobile IDs, enabling marketers to seamlessly connect with their target audiences on Facebook, Instagram, Pinterest, Snapchat and Twitter. Eyeota’s social audience activation is also available in all global markets across the Americas, Europe, the Middle East and Africa (EMEA).
Eyeota’s Audiences fuse demographics, behavioural and psychographic attributes from qualified data providers to create unique audience segments for advertisers to engage with consumers throughout each stage of the customer journey. They are composed of more than 4 billion unique user profiles across more than 1,300 audience segments, covering 17 vertical and seasonal audience categories.
According to eMarketer, more than three billion people worldwide will use a social media network at least once per month this year. Brands and advertisers benefit greatly from combining audience activation across both social and programmatic advertising channels. This allows marketers to maintain consistency across multi-channel audience targeting, track audience-level frequency and benchmark audience response results to optimize future campaigns.
Jimmy Aoun, Business Development Director, ANZ at Eyeota said: “Social is a crucial component of almost any marketing plan today. This newly formed partnership with Amobee now enables our buyers to seamlessly extend their active programmatic audiences to highly sought-after engaging environments like Facebook, Instagram, Twitter, Snapchat and Pinterest. It also empowers marketers to curate a more robust audience targeting strategy, tapping into new consumer behaviour signals beyond social activity, for example offline transactional spend patterns and unique B2B data points.”
“Eyeota’s international roots and strong understanding of audiences across the world made them a natural partner for Amobee to further expand our social audience activation deeper APAC,” said Liam Walsh, Managing Director of Australia at Amobee. “We are proud to integrate Eyeota with our best-in-class technology for advertisers to develop a truly unified campaign, reaching their target audience across multiple digital environments.”
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