Ex-BBC Documentary Filmmakers Teach Story Skills To Aussie Creatives & Clients

London based documentary filmmakers Duckrabbit, blocked from production due to Covid, have launched a training course, teaching the use of story to influence.
With 20 years experience, Duckrabbit’s films have been awarded internationally, have topped Reddit and been shown to Barack Obama in The White House and Her Majesty the Queen in Buckingham Palace.
The course, delivered online to Australian agencies and clients, is highly practical and teaches the tools and process of influential stories, to apply to brand communications.
Benjamin Chesterton, Duckrabbit Director said: “The way brands communicate has changed. As documentary filmmakers, using story is our day job, so while we can’t shoot we thought we should share what we’ve learned. There’s a structure to effective storytelling and after three sessions we’re finding people learn and apply things that took us years to absorb.
“Businesses everywhere are in a tight spot currently, the intention of this course is to help agencies and clients get more out of the things they still need to do.”
It’s delivered in three two-hour sessions online, with modules covering the why & the how of storytelling, developing practical storytelling skills & building your own powerful stories. The focus is on film and covers longer (1-5+ mins) and shorter stories (down to 30”), also covering using cut-downs (10”+) and referencing other media such as Instagram and Twitter.
Previously Duckrabbit have trained journalists and photographers, with the work of their trainees featuring on the BBC, The Observer, TIME, The New York Times, & National Geographic.
Please login with linkedin to comment
duck rabbitLatest News

Wednesday TV Wrap: A Night Of New Releases
After Nine’s premiere of Framing Britney Spears last night, Seven joined the documentary train with Billy Connolly: It’s Been a Pleasure, the iconic comedian’s last ever special which shows him coming to terms with his Parkinson’s diagnosis. The doco had 433,000 viewers. Other premieres included Nine’s new medical drama Amazing Grace, which had 504,000 viewers according to […]

Dentsu Report: COVID Has Accelerated Consumer Behaviour Change & Brands Risk Being Left Behind
Dentsu has unveiled its 2030 consumer vision report – ‘The Age of Inclusive Intelligence’ – which charts the long-term consumer trends that will shape the next decade. The research shows how the pandemic has accelerated many of the long-term trends facing brands, drawing on in-depth interviews with world- renowned futurists, academics, authors, and experts, together […]

JCDecaux Wigs Up For Mardi Gras In Oxford Street Installation
Although the annual Sydney Gay and Lesbian Mardi Gras might look a little different this year, the event aims to be as characteristically fabulous as its previous iterations and in partnership with JCDecaux will be paying homage to its spiritual home of Oxford Street with a campaign designed to continue bringing the sparkle to Sydney.

What The FLoC? Google Vows To Stop Tracking Users For Ads
Google has told the ad tech industry that privacy will be king, as the tech giant prepares to finally deprecate third-party cookies on Chrome. In an announcement overnight, Google confirmed it would not be using alternative methods to track users online once third-party cookies are deprecated. Google’s director of product management, ads privacy and trust […]

WPP’s Wunderman Thompson Acquires Mobile Techn Provider NN4M
WPP today announces that Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands. Offering innovative and cutting-edge commerce services for retailers, NN4M provides its clients with connected, experience-driven solutions across mobile and in-store channels. The acquisition is in line with WPP’s accelerated growth strategy and focused M&A approach to build on […]

Thinkerbell, BINGE And Grill’d Unveils The Brain Burger To Celebrate Return Of ‘The Walking Dead’
Streaming subscription service BINGE and burger chain Grill’d has announced the release of a limited edition BINGE Brain Burger to celebrate the return of season 10 of the zombie series, ‘The Walking Dead’, now streaming now on BINGE. The one-of-a-kind zombie inspired campaign has been brought about by Thinkerbell, BINGE and Grill’d. The integrated campaign […]

Simone Gupta Promoted To CEO Of Havas PR Australia
Havas Group has promoted Simone Gupta (left in main photo) to a newly created role of CEO of Havas PR Australia, responsible for Red Havas and One Green Bean. Gupta will work with Steve Fontanot (right), managing director of Red Havas, to continue to strengthen and grow one of Australia’s largest communications groups, with specialties […]

WINR Launches First-Party Data Hub For Publishers
Australian media technology company WINR today announced the launch of AdGate Audience Builder, the industry’s first platform that enables publishers to gather their own first-party identity and insights at scale, to create addressable audiences. This comes at a time when the future funding of journalism is in question, with Australian publishers both losing revenue to, […]

Havas Media Group Promotes Danni Dimitri To Head of Strategy, Sydney
Havas Media Group has appointed Danni Dimitri to the role of head of strategy, Sydney. The appointment is a promotion for Dimitri who has held the title of Havas Media Group strategy director since 2018. Dimitri’s 13 years industry experience spans senior strategy and communications roles at a number of leading agencies. L-R: Virginia Hyland, […]

EatFirst Put Women At Centre Of Plate For International Women’s Day
Catering marketplace EatFirst to hero their female businesses during this year’s celebrations

Our Revolution Appointed By Drinks Brand Bickford’s
Heritage drinks brand Bickford’s has appointed Our Revolution as its consumer branding agency to tackle key components of its innovation growth following a pitch process. The agency’s remit will span brand strategy and identity, packaging design, and an above the line campaign for Bickford’s Group. The beverage company’s produce spans from water to alcohol, and […]

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]

Air Wick Launches The Rare Bloom Project To Save 120 Native Wildflowers
Botanica by Air Wick is proud to announce the launch of The Rare Bloom Project™, in partnership with the World Wide Fund for Nature-Australia (WWF) and working in collaboration with The Australian Seed Bank Partnership (ASBP). Over the next three years these organisations will work to help protect Australia’s uniquely rich biodiversity by helping save 120 native wildflower species from the threat of extinction.

Cushelle Launches Charity Partnership With WWF In Bid To Save Koalas
Essity, the company behind the Cushelle brand, today announces a special partnership with WWF, pledging £150,000 to support the recovery of koalas impacted by the 2020 Australian bushfires.

Ex-Kantar Head Of Advertising Research Joins Cubery As General Manager
Cubery, a tech-based market research agency headquartered out of Melbourne, Australia, today announces the appointment of former Kantar Head of Advertising Research, Sam Walters, as General Manager, Consulting.

Adelaide Advertising & Design Club Welcomes New Co-Presidents, Taylor Martin And Jamie Scott
The Adelaide Advertising and Design Club (AADC) is heading into its 46th year with two new Co-Presidents at the helm; Studio Manager of Simple Integrated Marketing, Taylor Martin and Managing Director of Showpony Melbourne, Jamie Scott.

Type + Pixel Appoints New Head of Digital And Expands Health Portfolio
Brisbane brand agency Type + Pixel has promoted digital specialist Danielle Shannon to a newly created Head of Digital role.

Freddo To Disappear From Packs As He Continues To Fight For Endangered Frog Friends
For the second year in a row, CADBURY Freddo is giving up his place on the iconic purple packaging to help raise awareness for Australian endangered frogs at risk of disappearing forever! This year, the team at Taronga Zoo, Sydney (Taronga) has also joined the ranks and will be partnering with Freddo alongside Zoos Victoria and Conservation Volunteers Australia to raise awareness and funds for endangered Australian frogs, the Spotted Tree Frog and the Northern Corroboree Frog.

Wired Wins Korea Tourism Remit
The Wired Agency has won the ANZ digital and social remit for the Korea Tourism Organization (KTO) Sydney Office after an undisclosed pitch process. Wired will execute digital, social, and content for the KTO Sydney Facebook. Managing Partner David Kennedy-Cosgrove said, “we’ve been dreaming of overseas holidays for more than a year now.” “Now we […]

Aussie Mat Baxter Hands Over Initiative CEO Role To Amy Armstrong
Mat Baxter remains Australia's gift to the global advertising world. Had David Droga not already nicked the title.

Renault Launches Global Campaigns To Claim Electric Car Leadership, Via Publicis Conseil
The only thing more French than this Renault ad from Publicis Conseil is queuing for 10 hours to get into the Louvre.

White Supremacist Who Led Alleged Attack On Channel Nine Security Guard Charged
Hopefully the judge will order this neo-Nazi to watch 'American History X' and 'Inglourious Basterds' for good measure.

Plant-Based Chicken Schnitty Hits Shelves
Any vegetarian needs to read this at least five times. After all, they do love regaling their dietary habits ad nauseam.

Dove Tackles Arranged Marriage In #StopTheBeautyTest Campaign, Via Ogilvy India
Dove again proving it's not afraid to tackle society's biggest issues. All while keeping your skin soft and supple, too.

Meghan Markle Granted $800,000 In Privacy Claim
Meghan Markle granted $800,000 from UK newspaper, as Queen considers putting ricin in the cucumber sandwiches.

Hogarth Appoints Jamie Gilbert-Smith Business Partnerships Director
Hogarth unveils business partnerships director who certainly knows his Keynesian theories from his costs VS benefits.

ESL Appoints New General Manager For Australia
To work at ESL Gaming does one have to have joint stiffness, a Red Bull addiction & a predilection for 4am bedtimes?

Jay Z Compares Cannabis Laws With “Sex With Farm Animals” And “Marrying Your First Cousin” In New Campaign
We're not big cannabis smokers here at B&T. We're not anti-drugs, we're just not fans of Kyuss or the 7-Eleven meat pie.

D&AD And Google Partner To Expand Shift, Night-School For Emerging Creatives
D&AD Shift with Google is an accesssible space for self-taught creatives to refine their skills. The aim of the program is to foster a rich talent pool at a time when diversity in the workforce should be a priority. The night school is taking place in New York and London, and will launch in Sydney […]