London based documentary filmmakers Duckrabbit, blocked from production due to Covid, have launched a training course, teaching the use of story to influence.
With 20 years experience, Duckrabbit’s films have been awarded internationally, have topped Reddit and been shown to Barack Obama in The White House and Her Majesty the Queen in Buckingham Palace.
The course, delivered online to Australian agencies and clients, is highly practical and teaches the tools and process of influential stories, to apply to brand communications.
Benjamin Chesterton, Duckrabbit Director said: “The way brands communicate has changed. As documentary filmmakers, using story is our day job, so while we can’t shoot we thought we should share what we’ve learned. There’s a structure to effective storytelling and after three sessions we’re finding people learn and apply things that took us years to absorb.
“Businesses everywhere are in a tight spot currently, the intention of this course is to help agencies and clients get more out of the things they still need to do.”
It’s delivered in three two-hour sessions online, with modules covering the why & the how of storytelling, developing practical storytelling skills & building your own powerful stories. The focus is on film and covers longer (1-5+ mins) and shorter stories (down to 30”), also covering using cut-downs (10”+) and referencing other media such as Instagram and Twitter.
Previously Duckrabbit have trained journalists and photographers, with the work of their trainees featuring on the BBC, The Observer, TIME, The New York Times, & National Geographic.
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