Initiative, the culturally-driven media agency within IPG Mediabrands, have awarded Evoke Media the Initiative Perth Media Partner of the Year Award 2018.
The Media Partner award program created by Initiative and now in its sixth year, culminates in a fun event for the industry where they present the overall Media Partner of the Year award which recognizes exceptional efforts and services provided by media representatives in WA.
Initiative Perth MD Luke O’Sullivan said: “We truly value the exceptional work our Media Partners do for us and our clients and we are unwavering in our commitment to being the best media agency they collaborate with.
“The media partner award, and the larger function itself are a little thank you from us to show our gratitude to the smart, challenging, market leading work that the media industry does with us.
“Evoke Media were awarded Media Partner of the Year 2018 for their collaborative attitude; Evoke media are simply a pleasure to work with, Elaine and Zane don’t just go the extra mile, they run a marathon for us on countless client challenges.
“Their proactivity and positivity have led to some of the agencies proudest work this year, and their continued investment in growing the media footprint in Regional Western Australia is exceptional”.
Evoke Media director Elaine Barry said: “Zane and I love working with the phenomenal professionals at Initiative. They are approachable with a refreshing willingness to collaborate on campaigns that go over and above for clients”.
The winners were treated to a “Ginitiative” day of food and festivities culminating in a private gin masterclass which invited them to explore a unique world of flavours and botanicals to produce their own bespoke gin.
All nominated agency partners joined the wider media industry function with their colleagues and contemporaries, hosted by Initiative.
Initiative agency partner nominees for 2018 included:
January: Damian Bodestyne – APN / JC Decaux
February: Sarah Harney – SWM
March: Annette Herbert – SWM
April: Luke Kevin – Nova
May: SCA Studio (Amanda Ash, Jess Moug & James van Grootel) – SCA
June: Richard Cram – Nine
July: Suzanne Bevan – Community News
August: Savannah Lorenzin – APN/JC Decaux
September: Michelle Magdy – Adshel/oOH!
October: Judith Gempton -West Regionals
November: Tasha Marciano – SCA
December: Elaine & Zane Barry – Evoke
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]