Eventbrite Shares Insights After 1 Million Online Events In 2020

Family and friends happy moments in video conference at home

Eventbrite has unveiled its 2020 Inside Look Report, a comprehensive global study that explores human connection and the world of experiences.

With nearly 75 million virtual attendees, 100+ million hours logged online, and more than one million virtual events in 2020, Eventbrite has continued to bring the world together during a year of social distancing through virtual experiences, which have proven to be critical connection points for consumers.

Eventbrite’s Inside Look Report provides insight into how consumers and the event industry at large have adapted to 2020’s unprecedented cultural, political, and social change, focusing on how the disruption of live and in-person events transformed daily behaviour and connection. The report, analyses data from the more than one million global virtual experiences on Eventbrite in 2020 and a YouGov survey of more than 3,000 consumers across Australia, the UK and US. Additional key Australian consumer findings include:

Online events helped people combat loneliness, and in many cases thrive, via hobbies, virtual learning, and self-improvement 

Stay-at-home orders made space and time for self-improvement and self-care, but many chose to work on themselves virtually, together.

  • When looking at Eventbrite data specifically, half of all tickets issued to virtual experiences in 2020 were for seminars/talks or classes/training/workshops.
  • Of those who’ve attended online events since the pandemic began, well over one-third (39 per cent) of respondents agreed that they’re thriving in the COVID-19-environment, compared to 18 per cent of those who have not attended an online event.
  • Among those who have picked up new hobbies since the start of COVID-19, Gen Z’s were almost twice as likely (19 per cent) to take up a hobby because they were lonely compared to those aged 35 and up (11 per cent). Men (19 per cent) were more likely to have picked up new hobbies during the pandemic than women (15 per cent) because they felt pressured to be productive.
  • More than one in five men (23 per cent) said that online events and social platforms have allowed them to forge social connections better than they would have made in real life.

The power of human connection transcended distance

Even though many communities across the world have been practicing some level of social distancing since March, online experiences helped people stay connected.

  • When asked whether online events make people feel more connected to others, 41 per cent of online event attendees agreed.
  • More than one-quarter (28 per cent) of those who have attended online events since the pandemic began said they made new friends through such events.
  • More than three-quarters (78 per cent) of online event attendees enjoyed the aspect of online experiences that allowed them to attend events in other countries without travelling there, mapping to behaviour on Eventbrite which showed that virtual events hosted on Eventbrite in Australia attracted more than 15 per cent of their attendees from other locations worldwide.

The future of events is hybrid

Across Australia, more than half (58 per cent) of survey respondents said they plan to attend both virtual and in-person events in the future.

  • Two-thirds (66 per cent) of those surveyed believe online events offer an easy way to learn new skills and enjoy new experiences without leaving the comfort of home.
  • More than three-quarters (78 per cent) of respondents enjoy being able to attend virtual events in other countries without the need to travel.
  • More than half (51 per cent) of respondents agree online events are a good alternative to in-person events, with 42 per cent of all respondents stating they’d like the option of attending an event virtually if they were unable to attend in-person, for example, if they were sick or unable to travel to the event.

Looking ahead to 2021

Separate to the Inside Look Report, Eventbrite conducted a snap poll of over 130 Australian event creators which revealed additional insights, including a high level of confidence prevalent amongst the industry heading into 2021.

  • Two-thirds (66 per cent) of those who stopped hosting in-person events in 2020 have either recommenced hosting in-person events recently, or plan to do so in the near future.
  • Nine in 10 (89 per cent) respondents plan to host an in-person event in 2021, with the overwhelming majority (96 per cent) feeling confident they can adhere to the COVID-Safe guidelines mandated by the state government in their region.
  • Of the 64 per cent of event creators who pivoted to online events during 2020, the majority (85 per cent) plan to continue hosting a combination of online and in-person events in 2021.

“Throughout 2020, we were encouraged to see thousands of Australians enjoy online events as a way to stay connected and engage in new experiences during lockdown. Now, with much of our country safely reopening, we’re excited to see attendees continue to enjoy experiences both in-person and online, and for event creators to benefit from the extended reach and new revenue streams that hybrid events can offer their business,” said Eventbrite Asia Pacific general manager Josh McNicol. 

“We’re anticipating strong demand for events in 2021, and while we predict in-person events to remain the format of choice, the ability to add live-streaming as a ticketed option allows event creators to diversify their in-person revenue and reach previously untapped audiences; while attendees will benefit from the flexibility of being able to enjoy experiences across Australia (or the world) either in-person, or virtually from the comfort of their own home.”


Please login with linkedin to comment


Latest News

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union
  • Campaigns

Bankwest Unveils New Work Via Its Bespoke WPP Agency Union

Union, WPP AUNZ’s bespoke national group model created to service Bankwest, has launched a new national brand campaign for the visual-style terms and conditions the financial institution developed with the University of WA in a bid to make T&Cs more engaging for customers. Bankwest has rolled out visual terms and conditions for its Bankwest Easy […]

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria
  • Media

TikTok To Launch Web Series Supported By Screen Australia And Film Victoria

The first ever web series to be funded by both Screen Australia and Film Victoria for TikTok, will launch on May 17. Produced by Hayley Adams and Michelle Melky, and directed by Logan Mucha, Scattered is a new queer drama comprised of 38 x 1-minute daily eps. It follows three best friends, Jules, Sami and […]

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast
  • Media

Schwartz Media To Launch Osman Faruqi’s The Culture Podcast

Schwartz Media will extend its audio offering with a new culture podcast. Building on the success of its flagship daily news podcast 7am, and it’s growing arts and culture coverage, Schwartz Media is launching new podcast The Culture at the end of the month. Award-winning journalist, editor of 7am and pop-culture obsessive Osman Faruqi will […]

Attracting Customers With Horseshoe Magnet
  • Advertising
  • Opinion

How To Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists’

Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? By Peggy de Lange, VP of international expansion at Fiverr It’s a well-known rule of thumb that it costs 5-times more to get a new customer […]

by B&T Magazine

B&T Magazine
Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’
  • Campaigns

Tooheys, 72andSunny, Vice And Gocsy Collaborate On ‘Proudly Ordinary’

In the next instalment of the ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, Lion and 72andSunny continue their partnership with work from Vice and Aaron Gocs (Gocsy). Gocsy is a beloved icon of Australian outsider comedy who creates content for Vice and his own broadcast channels. As part of the highly successful ‘Proudly Ordinary’ brand […]

Have You Seen Trevor?
  • Marketing

Have You Seen Trevor?

Love an opinion piece with a mystery headline? You'll love this. Even more so if you're stuffing your gob with cake.


by Kathleen Farmilo

Kathleen Farmilo