Ethical cosmetics chain Lush has boycotted social media over concerns it is having a negative impact on teenagers’ mental health.
The cosmetics company closed down all it’s social media accounts last week, consisting of Instagram, Facebook and Snapchat.
It’s a pretty big deal considering The Guardian, reported that Lush has amassed over 10 million followers across the three platforms, so it’s losing direct access to millions of consumers.
No more, can fans of Lush head onto social media to watch soothing videos of people washing their faces with their vegan-friendly products, or enjoy calming videos of their colourful bath bombs turning bath water into a rainbow.
Interestingly, Lush still has an active YouTube account!
Instead, if you google Lush now your only option is to hop onto their website. Old fashion right?
So what causes a multi-million dollar company to shut down it’s social media accounts? well, allegedly it’s conscious.
The change comes after a Facebook whistleblower, Frances Haugen alleged that Meta the company that owns both Instagram and Facebook has done research that has found social media is damaging teenagers’ mental health.
Lush’s chief executive, Mark Constantine, told The Guardian: “I just thought ‘That’s their own research and they’re ignoring it and we are attracting people to their platform.
“We had no choice whatsoever. Lush attracts an awful lot of girls of that age.”
You’ll now be finding out about Lush products the old fashion way not by carrier pigeon but by email!
