Ethical Cosmetics Company Lush Closes All Social Media Accounts

Ethical Cosmetics Company Lush Closes All Social Media Accounts

Ethical cosmetics chain Lush has boycotted social media over concerns it is having a negative impact on teenagers’ mental health.

The cosmetics company closed down all it’s social media accounts last week, consisting of Instagram, Facebook and Snapchat.

It’s a pretty big deal considering The Guardian, reported that Lush has amassed over 10 million followers across the three platforms, so it’s losing direct access to millions of consumers.

No more, can fans of Lush head onto social media to watch soothing videos of people washing their faces with their vegan-friendly products, or enjoy calming videos of their colourful bath bombs turning bath water into a rainbow.

Interestingly, Lush still has an active YouTube account!

Instead, if you google Lush now your only option is to hop onto their website. Old fashion right?

So what causes a multi-million dollar company to shut down it’s social media accounts? well, allegedly it’s conscious.

The change comes after a Facebook whistleblower, Frances Haugen alleged that Meta the company that owns both Instagram and Facebook has done research that has found social media is damaging teenagers’ mental health.

Lush’s chief executive, Mark Constantine, told The Guardian: “I just thought ‘That’s their own research and they’re ignoring it and we are attracting people to their platform.

“We had no choice whatsoever. Lush attracts an awful lot of girls of that age.”

You’ll now be finding out about Lush products the old fashion way not by carrier pigeon but by email!




Please login with linkedin to comment

lush Social Media

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]