Lessons From The World’s Most Advanced Digital Society At ADMA Global Forum

Lessons From The World’s Most Advanced Digital Society At ADMA Global Forum
SHARE
THIS



If you needed any further persuading to be at ADMA Global Forum in Sydney on August 30-31, a quick glance at the speaker list will be enough to sway you.

The two day event offers a suite of global experts, tech futurists and marketing gurus. Hey, even the world’s most famous robot, Sophia, will be dropping by for a chat.

But if you’re after one of the more left-of-centre speakers to front an Aussie conference in some time, look no further than Taavi Rõivas who, at the tender age of just 35, became Estonia’s youngest-ever prime minister in 2014.

And now Rõivas is set to electrify ADMA Global Forum as he regales how he transformed one of Europe’s smallest nations (a mere 1.3 million Estonians) by forming one of the globe’s most tech-savvy governments.

Under his prime ministership, Rõivas introduced a universal X-road platform and ID card for each and every Estonian. This acted like a digital identity, including a person’s education, medical history, financial history, social security details, work history and a whole heap more.

You can get a taste here in this handy video:

B&T had the privilege to sit down with Rõivas and have him answer some questions about his experiences as prime minister of Estonia and his approach to achieving a progressive and digitally led-society.

B&T: Tell us about the X-road platform and the ID card, how does it work?

Taavi Rõivas: Every Estonian has a digital identity – either an ID card or mobile-id. This enables us to identify ourselves over the internet at all public or private portals and it is legally speaking equal to showing your passport. With the secure identification it is possible to offer all services digitally as there is no need to go somewhere just to show your passport. It also enables us to sign documents digitally with an encrypted signature, an opportunity to express one’s will without being at the same physical location.

B&T: What makes Estonia so progressive?

TR: There are several reasons for that – very good education, curiousness and courage to try new things. Political leadership plays a role as well, of course.

B&T: Estonia is leading by example on what can be achieved in a digital-led society… were you able to achieve it because of your size? Can other nations scale the Estonian model?

TR: It is perhaps easier to introduce reforms in a smaller society, but technically there is no difference at all – any Estonian e-government service could be used in 100x bigger country and it would not be 100 times more expensive. This is the beauty of digital – upscaling is relatively easy.

B&T: As the youngest PM of Estonia, did growing up in a 1.0, 2.0 world influence you as to the potential of technology to empower?

TR: When I was a kid, I dreamt of a carry-on television that I saw in a commercial. Little did I know, that only two decades later there are smartphones that bring not only TV, but many other devices to everyone’s pocket.

During high school years me and my friends used Fidonet to communicate and that obviously helped a lot to understand the importance of technology.

B&T: Why are Estonian citizens comfortable with divulging so much ‘personal’ data to the government? 

TR: The Estonian government does not ask it’s citizens anything that the Australian or German government would not. The main difference is how to hold the data. I would argue, that in digital space it is much easier to design it this way that only these people can access the data whom you as a citizen give the permission to. We have designed the system this way that the citizens own their data and in some cases – like the health record – can easily close the access for anyone else.

B&T: How can governments and business alike move away from a risk-averse view of tech to one of innovation and adoption?

TR: Government can provide an environment where the companies can grow easily. It means creating a bureaucracy-free environment with business-favourable taxation. It is also important to keep an eye on new developments, like ICO’s as a source for investments for example. Ideally governments are working closely together with the companies to stay on top of new developments.

B&T: Is being customer-centric really what has given Estonia the digital heads-up, setting it apart from the rest of the world?

TR: All governments are there to provide services to the citizens and digital tools simply make it a lot easier and effective. There is no rocket science in it, really.

See Taavi and over 40 influential CX leaders at ADMA Global Forum 2018 on 30-31 August. Click for more information and to see the full program.

Please login with linkedin to comment

ADMA Global Forum Taavi Rõivas

Latest News

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Tuesday TV Wrap: SAS Knifes The Block, As Seven & Nine In Rare Dead Heat
  • Media

Tuesday TV Wrap: SAS Knifes The Block, As Seven & Nine In Rare Dead Heat

Seven must be loving the press SAS Australia is getting at the moment, but not that it’s necessarily translated to viewers for the oddball reality show. Last night’s second SAS outing posted 795,000 eyeballs according to OzTAM metro numbers, making it slightly down on Monday’s debut that had 834,000. In better news for Seven, SAS […]

by B&T Magazine

B&T Magazine
Are Australian Brands Missing A Subscription Opportunity?
  • Media

Are Australian Brands Missing A Subscription Opportunity?

US retailer Walmart surprised many when it launched Walmart Plus last month, a premium subscription service that gives members access to unlimited delivery and special deals. The move puts Walmart directly against Amazon, which has enjoyed enormous success through its Amazon Prime initiative in recent years. And while the US retail subscription market might be […]

by B&T Magazine

B&T Magazine
Mindshare Boss Nick Emery “Filmed Himself With His Bottom Out” Prior To Sacking
  • Media

Mindshare Boss Nick Emery “Filmed Himself With His Bottom Out” Prior To Sacking

Nick Emery’s misdemeanour that led to his abrupt sacking can finally be revealed. The London-based Mindshare global CEO was given his marching orders last Thursday after an incident that WPP described as “inappropriate and offensive” and “a clear breach of the company’s code of conduct”.   And it appears the UK’s venerable The Sun newspaper has […]

HT&E Appoints Angela Ewers As New Chief People Officer
  • Media

HT&E Appoints Angela Ewers As New Chief People Officer

HT&E today announces Angela  Ewers has been appointed to the newly created position of Chief People Officer. Ewers will commence her new role in November, based in Sydney, where she will lead both HT&E and ARN’s People & Culture function to support growth and ensure ARN is not just Australia’s number one radio and digital audio business, but also […]

Is Christmas Cancelled? Research Reveals Aussies Plan To Spend Less This Festive Season
  • Marketing

Is Christmas Cancelled? Research Reveals Aussies Plan To Spend Less This Festive Season

New research has revealed a major cut-back in Christmas spending, with Australians planning to spend less on gifts, food, and social events this season. The research out of market research firm Toluna also reveals 23 per cent of Australians are worried about being able to afford the Christmas season altogether. Australians are feeling the pinch, […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

The Data-Driven Revolution: Data Is The Key to Marketers’ Integral Role In Driving Business Growth
  • Partner Content

The Data-Driven Revolution: Data Is The Key to Marketers’ Integral Role In Driving Business Growth

The role a marketer plays in the success or failure of a brand has never been disputed. However, modern marketers are now taking on their biggest role yet – tasked with not only driving exceptional customer experiences but also business growth. In fact, a new report surveying more than 1,000 marketers across APAC from Salesforce […]

Partner Content

by B&T Magazine

B&T Magazine
Cate Blanchett & Aussie Celebs Back DrinkWise’s You Got This Campaign For Year 12s Via  89 Degrees East
  • Campaigns

Cate Blanchett & Aussie Celebs Back DrinkWise’s You Got This Campaign For Year 12s Via 89 Degrees East

DrinkWise and Communications Agency 89 Degrees East has launched a new campaign called You Got This – an initiative designed to support Year 12s as they head into their final exams. The campaign involves well-known Australians offering short video messages of support for Year 12 students, including superstar Cate Blanchett, Australian Test Cricket Captain Tim […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Study: 51% Of Aussie Professionals Don’t Feel Safe Returning To The Office
  • Uncategorised

Study: 51% Of Aussie Professionals Don’t Feel Safe Returning To The Office

Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays.  Of these, Western Australians are the most confident, with 73 per cent of those who […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]