Storytelling agency Enthral is expanding its footprint in Sydney and Melbourne off the back of several new client wins and post-COVID agency growth.
IGA (Metcash), Netball Australia, La Trobe University and V-ZUG are among those brands that will take advantage of the agency’s integrated owned and earned media offer.
Australian cricketer, Steve Smith, has also officially partnered with Enthral to create and support the new ‘Steve Smith Cricket Academy’ YouTube channel that the agency launched last month; the channel already boasting over 896,000 organic views, with over 59,000 dedicated subscribers secured in the first month.
Reflecting on these recent client wins, founder and managing director, Cameron Smith said, “it’s by no means been an easy year for our business but it is incredibly rewarding to see the team’s creativity, passion for storytelling and hard work recognised by such incredible brands.”
Enthral is working with IGA to tell its brand stories and amplify its community partnerships through earned and owned media, while the team has helped Netball Australia create its Suncorp NetSetGo content that was amplified to netball fans across the country.
The team has also created brand content for Swiss luxury home appliance company, V-ZUG, as well as La Trobe University to support their Aspire Early Admissions Program.
The expanded client portfolio has enabled Enthral to grow its team of in-house storytellers, including Emma Robertson (pictured above) joining as senior producer coming from VMLY&R, where she established the agency’s in-house content offer and expanded their production team.
Caley Jowers (pictured below) joins as producer making the move from TBWA where she was producing all forms of content, from online to large-scale TVCs for clients including ANZ, Medibank, Bumble, Origin and Nissan.
Jordan Laing (pictured below) has also joined as senior public relations and content manager coming from the Sydney Swans where he managed all media, PR and communications activities for the AFL team.
“The appointments of Emma, Caley and Jordan are part of an extremely important chapter for us,” Smith said.
“Through their extensive experience and network of contacts, they will help add immense value to our new and existing clients across earned and owned platforms to reach audiences in authentic, credible and new ways.”
