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Reading: Engaging.io Appoints Blockchain Specialist To Lead Business Development
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B&T > Media > Engaging.io Appoints Blockchain Specialist To Lead Business Development
Media

Engaging.io Appoints Blockchain Specialist To Lead Business Development

Tim Addington
Published on: 22nd October 2018 at 9:36 AM
Tim Addington
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2 Min Read

Technology and digital agency Engaging.io has appointed Siva Gounder as senior business development manager as the independent agency continues to invest in technology.

Gounder joins Engaging.io from CRDZ, a decentralised platform addressing issues preventing widespread adoption of blockchain and cryptocurrencies.

For more than two years he was charged with developing blockchain partnerships and marketing.

Prior to that he was director of operations and marketing strategy at Weezo, the first end-to-end property marketplace for real estate buyers and sellers.

He has also held senior positions at digital marketing services agency Scorch iProspect and co-founded Search Found Digital.

At Engaging.io Gounder will be responsible for developing new opportunities, in particular attracting new clients needing systems development and integration, or wanting to develop public and private blockchains.

Engaging.io is currently developing two blockchains, the first which is due to launch before the end of the year, in addition to its ongoing work in human-centred digital strategy, design and development.

Engaging.io CEO Michelle O’Keeff said: “Siva’s extensive experience makes him ideally suited to drive new business for the agency at a time where marketing automation, digital transformation and transparency are high on the agendas of businesses leaders.

“In addition, his expertise in blockchain technology will be invaluable as we continue to develop these solutions for clients.”

Gounder added: “The opportunities to drive new business is significant given the depth of talent within Engaging.io and the fact their developers are in-house and not off-shored as with many other agencies.

“I’m looking forward to working with Michelle and the rest of the team to continue growing this exciting business.”

Engaging.io was started in 2009 and works with clients including 20th Century Fox and Shangri-la Hotels, Cancer Council Australia and Aircalin.

Gounder starts in the role on Monday.

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By Tim Addington
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Communications professional with 15 years experience working in journalism, publishing and public relations for leading newspapers, magazines and PR agencies in the UK, Middle East and Australia. Currently working as executive director at peak trade association Publishers Australia after spending close to two years as communications director for independent Sydney advertising agency The Works in addition to providing PR consulting for media agencies, strategic marketing consultancies and experiential companies. Prior to The Works I was associate publisher and editor of leading advertising, marketing and media title, B&T, managing online and print editions, events and awards. Before moving to Australia I worked as editor of marketing and advertising magazine Campaign Middle East in Dubai, again overseeing online and the print magazine as well as developing and implementing educational and award events. Previously worked in public relations and UK national daily newspapers. Specialities include, strategic management, PR strategy, crisis management, media relations, writing, editing, event and people management.

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