Technology and digital agency Engaging.io has appointed Siva Gounder as senior business development manager as the independent agency continues to invest in technology.
Gounder joins Engaging.io from CRDZ, a decentralised platform addressing issues preventing widespread adoption of blockchain and cryptocurrencies.
For more than two years he was charged with developing blockchain partnerships and marketing.
Prior to that he was director of operations and marketing strategy at Weezo, the first end-to-end property marketplace for real estate buyers and sellers.
He has also held senior positions at digital marketing services agency Scorch iProspect and co-founded Search Found Digital.
At Engaging.io Gounder will be responsible for developing new opportunities, in particular attracting new clients needing systems development and integration, or wanting to develop public and private blockchains.
Engaging.io is currently developing two blockchains, the first which is due to launch before the end of the year, in addition to its ongoing work in human-centred digital strategy, design and development.
Engaging.io CEO Michelle O’Keeff said: “Siva’s extensive experience makes him ideally suited to drive new business for the agency at a time where marketing automation, digital transformation and transparency are high on the agendas of businesses leaders.
“In addition, his expertise in blockchain technology will be invaluable as we continue to develop these solutions for clients.”
Gounder added: “The opportunities to drive new business is significant given the depth of talent within Engaging.io and the fact their developers are in-house and not off-shored as with many other agencies.
“I’m looking forward to working with Michelle and the rest of the team to continue growing this exciting business.”
Engaging.io was started in 2009 and works with clients including 20th Century Fox and Shangri-la Hotels, Cancer Council Australia and Aircalin.
Gounder starts in the role on Monday.
Please login with linkedin to commentengagio
Tastemade, launched the Snap Mini “Tastemade Me Do It” – a bite-sized, third-party experience that lives in Snapchat and does not require extra installation. With “Tastemade Me Do It,” Snapchatters can test their at-home cooking and DIY skills with weekly challenges, and can answer polls about their taste preferences to earn personalised stickers that they […]
Deakin University has launched a new campaign, created by TBWA\Melbourne in partnership with Revolver which looks to lift Deakin’s long-running ‘Future belongs to the Ready’ platform to a more emotive level. Set to Berton Braley’s circa 1917 poem “Opportunity”, directed by Revolver’s Dani Pearce and featuring Jamaican/First Nations poet and multidisciplinary artist, Aurora Liddle-Christie, the […]
A supermarket in regional NSW has received an important lesson in hashtagging after it was forced to pull an online competition for an innocent chocolate giveaway. The IGA at Yass – north of Canberra – announced it had pulled its Cadbury chocolate bar competition after the accompanying hashtag #igayass was reportedly bombarded with juvenile comments. […]
Global creative network the Stink Group has appointed Dan Forman as its new chief operating officer. In the position, Forman will drive global growth and commercial strategy across Stink Films and Stink Studios, with the objective of expanding both companies’ offerings to more global clients. Forman, who leaves WPP, will work closely with leads across […]
Telecommunications, Media, and Technology (TMT) strategy consulting firm Altman Solon today announces its acquisition of Venture Consulting, the largest TMT specialist consulting firm in Australia and New Zealand. Venture Consulting will start operating as part of Altman Solon in Australia and New Zealand (ANZ) today under the leadership of two of the region’s most experienced and well-respected […]
Ancestry, the global leader in family history, has launched ‘There Could Be More To You Story’, an integrated campaign to broaden the brand’s appeal to a wider audience. Created by Saatchi & Saatchi Australia, the campaign is the agency’s first piece of work for Ancestry since winning the project in December 2020. The campaign creative […]
Commonwealth Bank of Australia (CBA) and Quantium have combined to form CommBank iQ, a new joint venture to help Australian businesses leverage insights from data. CommBank iQ will create a new range of data-driven products to help businesses gain a better understanding of their customers. Andrew Hinchliff, CBA’s Group Executive of Institutional Banking and Markets […]
DDB Sydney has unveiled its latest work for Volkswagen Amarok. The Amarok V6 W-Series is a collaboration between Volkswagen and legendary performance tuning house Walkinshaw. The integrated launch, created by DDB Group Sydney, unfolds like a tourism campaign, showing Walkinshaw Station not as a theme park or polished racetrack, but as its own world, the […]
QMS Media has promoted current senior executive and CMO Sara Lappage to chief operating officer – customer, as the business looks to streamline processes and communication, it said. The new role will see Lappage oversee the sales, strategy, and marketing functions, enabling complete alignment across the business as QMS further expands its digital offering and […]
On the back of 12 months of sustained growth from a string of agency acquisitions and new business wins including Toyota, Maybelline New York and eBay, HERO has appointed industry luminary James Greet to the newly created role of Chief Operating Officer. HERO was launched by Ben Lilley in 2020 after a rapid succession of […]
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.