Emotive Wins University of Southern Queensland Account After Competitive Pitch

Published on: 5th August 2021 at 12:19 PM

Edited by Staff Writers

2 Min Read

Following a competitive pitch process, The University of Southern Queensland has appointed independent creative agency Emotive to lead its brand strategy and campaign work.

Since launching in 1967, The University of Southern Queensland has grown to over 25,000 students from over 100 countries across three campuses and is a recognised leader in online and blended education. Its pioneering approach to personalised learning means that every student has the flexibility to learn and grow in the way that works best for them.

Kirsten MacGregor, executive director of USQ marketing, media and communications said, “we are incredibly excited about this new partnership. The University of Southern Queensland delivers excellent outcomes for our students and we are looking forward to working with the brilliant creative team at Emotive to tell our story in an impactful way.”

Simon Joyce (pictured), CEO of Emotive said, “we have loved getting to know the incredibly smart and ambitious team at The University of Southern Queensland through the pitch process. Their pioneering blended learning approach offers the kind of experience and outcomes today’s students are looking for and the fact that USQ is No.1 in Australia for graduate starting salary is testament to this. We’re really looking forward to pushing the boundaries creatively to help them grow the brand and the university in what is a massively competitive environment.”

The University of Southern Queensland joins an increasing client base for the Sydney Agency including Optus, Audible, Unilever, Google, Pernod Ricard, Mount Franklin, ARN, YoPRO and Modibodi.

TAGGED: Emotive, University of Southern Queensland

By Alison Mitchell 1

I am currently the Marketing & Activations Director for Emotive. Working in media for the past 12 years, my career commenced in sales at Fairfax Media working on Good Weekend Magazine, and later working across both Sydney and Melbourne Magazines. London called, where I gained invaluable international experience managing key accounts for The Sunday Times Travel Magazine. Upon returning to Australia, I joined MCM Media where I later became responsible for managing trade and consumer marketing across all brands and platforms in my role as Marketing Executive. My biggest achievement at MCM Media was the successful company rebrand from MCM Media to Authentic Entertainment in June 2014. Prior to joining Emotive, I developed and implemented a strategic Trade Marketing Plan for Brand New Media. I hold an undergraduate degree in Marketing from the University of Newcastle and a postgraduate in Media from the University of NSW. I am passionate about all things content marketing, audience, social media, brands, advertising, trade & consumer marketing, music, events and bringing brands and consumers closer together.