The first emma data of 2017 has landed, and it follows the controversial mass exodus of Bauer Media, NewsLifeMedia and finally Pacific Magazines from the authoritative AMAA circulation figures.
The emma data looked at the average issue readership for print products for the period from December 2015 to November 2016, as well as the total monthly audience across print and digital for select titles in the same period.
In the cross-platform sector, Taste.com.au was unsurprisingly the leader, with 3.539 million readers per month, followed by Woman’s Day at 2.987 million, and New Idea with 2.855 million. And while digital was the clear winner for Taste when comparing platforms. both Woman’s Day and New Idea held their own in the print sector, amassing the bulk of the audience there.
The biggest heavyweights in terms of average issue readership included the supermarket duo Coles and Woolworths magazines, which scooped 3.55 million and 3.95 million readers, respectively.
Interestingly, the recently closed Dolly magazine, which, per AMAA, closed with a circulation of 30,010 year-on-year, amassed an average of 158,000 print readers per issue in the period of December 2015 – November 2016, when it was shut down by Bauer Media.
We also mapped out the rest of the magazine categories:
Women’s Magazines
- Australian Women’s Weekly – 1.891 million (Bauer Media)
- Cosmopolitan – 367,000 (Bauer Media)
- Dolly (closed) – 158,000 (Bauer Media)
- Elle – 131,000 (Bauer Media)
- Girlfriend – 144,000 (Pacific)
- Harper’s Bazaar – 194,000 (Bauer Media)
- InStyle – 150,000 (Pacific)
- Marie Claire – 365,000 (Pacific)
- Vogue Australia – 405,000 (NewsLifeMedia)
- Woman’s Day – 1.649 million (Bauer Media)
- Women’s Health – 330, 000 (Pacific)
Home & Food Magazines
- Australian Gourmet Traveller – 356,000 (Bauer Media)
- Belle – 130,000 (Bauer Media)
- Better Homes and Gardens – 2.161 million (Pacific)
- Delicious – 569,000 (NewsLifeMedia)
- Donna Hay – 599,000 (NewsLifeMedia)
- Home Beautiful – 493,000 (Pacific)
- Homes+ – 89,000 (Bauer Media)
- House & Garden – 780,000 (Bauer Media)
- Real Living – 179,000 (Bauer Media)
- Recipes+ – 468,000 (Bauer Media)
- Vogue Living – 231,000 (NewsLifeMedia)
Celebrity/Weekly Magazines
- New Idea – 1.520 million (Pacific)
- NW – 261,000 (Bauer Media)
- OK! – 346,000 (Bauer Media)
- Who – 579,000 (Pacific)
Men’s Magazines
- GQ – 135,000 (NewsLifeMedia)
- Men’s Fitness – 292,000 (Weider Publications)
- Men’s Health – 510,000 (Pacific)
