Medium Rare content agency has announced that Justine Cullen joins the company today as editor-in-chief of its David Jones’ content portfolio.
Cullen was most recently Editor of Elle magazine, which she launched in 2013, having previously edited Shop ‘Til You Drop magazine.
Medium Rare, which launched Jones magazine in 2016, was recently appointed David Jones’ content agency after a competitive tender.
Cullen will be responsible for developing and implementing content strategies for David Jones across a number of platforms, including Jones and Mr Jones magazines, digital and social content campaigns for key categories, and seasonal catalogues.
Speaking of her appointment, Cullen said: “I am thrilled to be joining Medium Rare to work with such an iconic and well- respected brand as David Jones. The media landscape is evolving rapidly and radically and, with its enviable distribution channels already engaging such a large, sophisticated, audience, David Jones represents the future of publishing.
“I’m excited about working with Medium Rare’s best-in-class teams to create a truly inspiring and dynamic content-meets-commerce experience that redefines the concept of fashion for a new era.”
Gerry Reynolds, managing director, Medium Rare: “Justine’s broad fashion media experience and proven track record for innovative thinking make her the perfect fit for creating inspiring and actionable content for David Jones’ valued customers. We are a business built on talent and Justine is a most welcomed addition.”
Georgia Hack, general manager marketing and communications, David Jones: “We are truly excited to welcome Justine on board. It’s an exciting time for David Jones as we look to engage with our customers in new and innovative ways. We very much look forward to working with Justine and Medium Rare to develop, tailor and evolve content that inspires and empowers our customers while reinforcing David Jones’ position as the authority on fashion and style.”