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Reading: ELLE Reveals The Many Faces Of Gemma Ward In Australian-First Cover
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B&T > Media > ELLE Reveals The Many Faces Of Gemma Ward In Australian-First Cover
Media

ELLE Reveals The Many Faces Of Gemma Ward In Australian-First Cover

Staff Writers
Published on: 27th June 2016 at 5:00 AM
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In an Australian first, ELLE magazine will release a lift-and-flip cover starring supermodel Gemma Ward, allowing readers to create a host of different beauty looks in one special collector’s edition.

The July issue of ELLE features a unique mix-and-match cover consisting of five on-trend beauty looks split to enable each reader to create a possible 35 different combinations. Gemma Ward, arguably the most recognisable fashion face and one of Australia’s biggest modelling exports, is unmistakable despite the transformations.

ELLE Cover 1

The gamification of the cover encourages women to engage with the ELLE brand and demonstrates Bauer Media’s continued commitment to innovation in magazines and creating meaningful connections with our consumers via premium content across all channels.

ELLE Cover 3

ELLE Australia editor-in-chief Justine Cullen said: “Since launching almost three years ago, ELLE Australia has always sought to innovate. Traditionally, a magazine’s cover has been sacred ground, but I loved the idea of pushing the boundaries to get our audience to engage with the cover beyond the cover lines.

ELLE Cover 2

 “Of course, a cover is just a means to an end – its job is to make you pick up the magazine and discover the world of smart features and inspiring fashion inside. But with this execution playing into our ever-growing obsession with beauty, with gamification and nostalgia, it’s also just straight-up fun in its own right.”

The July issue of ELLE Australia with the cover line “The many faces of Gemma Ward” goes on sale from Monday June 27.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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