Ella Baché has launched its #IWillBeMe campaign, encouraging Australians to find confidence in their own skin.
Through their 28 Days to Skin Fit Program, #IWillBeMe is focused on empowering women to love and display their whole selves. Ella Baché believes it’s not just about how you show your skin, it’s what you do in it that matters. Ella Baché believes every Australian is unique and beautiful in their own way which is why they’re encouraging Aussies to take part in #IWillBeMe campaign.
The #IWillBeMe campaign focuses on an Ella Baché 28-day Skin Fit challenge, encouraging inner and outer health. 28 days is the length of time it takes for skin cells to rejuvenate which is why Ella Baché are launching a Spring ‘28-Day SkinFit’ program.
“#IWillBeMe campaign is about empowering Australians to be confident in their own skin. The 28-day skin fit program will allow customers to join us on a journey to skin health. We want Australian’s to share the best versions of themselves which is why we’re also encouraging them to share their story on social media.” Says Pippa Hallas, Ella Baché’s CEO.
“Research shows that that 85 per cent of women are not using the right skincare. We want to help enlighten, educate and increase their confidence with their skin by providing them with the right tools and professional advice from our beauty therapists. In the same way customers commit to a fitness regime, we want them to commit to a program of treatments and at-home products to achieve optimum healthy skin.”
Australians are encouraged to kick start their Spring journey to healthy skin by booking an initial complimentary skin diagnosis, followed by a 45 minute SkinFit facial treatment. Through the program customers will be prescribed a personalised skincare routine and educated on the best homecare skin solutions, allowing them to take the necessary steps towards optimum skin health. They’ll also receive a ‘SkinFit pack’ with two travel sized products tailored to their individual skin diagnosis.
Ella Baché’s #IWillBeMe campaign stars Australian actress Madeleine Madden, Arabella Peterson of The Ladies Network and model Zoe Cross. Together these three Australian beauties signify the underlying themes of Ella Baché’s campaign, championing self-acceptance and a celebration of skin.
Please login with linkedin to commentOne Day for Change
In an interview with Mindshare’s Katie Rigg-Smith, recently returned Australian CMO Brent Smart said advertising lacks enough emotional storytelling, and that marketers lack the support of their organisations to brand build in the long term. Smart is the chief marketing officer at Insurance Australia Group, a position he moved to after returning to Australia from […]
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
Introducing The Zavy Social Scoreboard You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do […]