Will the future be all robots and flying cars? In a session at Gartner Symposium/ITxpo in Barcelona recently, Steve Prentice, vice president and Gartner Fellow reimagined the business landscape of the future.

In 2030, “things” will dominate, having grown exponentially from Gartner’s estimated 26 billion connected devices by 2020. As every product, service and process becomes digitalised, the product “cloud” may become more valuable than the product itself.

Competitors will continue to challenge industry boundaries and traditional business models as Airbnb and Uber have demonstrated with hospitality and transportation markets. “Look for adjacent industries where your capabilities are complementary, and ask how digital will impact you both?” Mr. Prentice said. “Ask yourself, if Google were to enter your industry, how would they do it?”

The product “cloud” may become more valuable than the product itself.

These following eight transitions which will shape the future landscape.

#1. From Global to Personal

Digital makes the world a smaller place. We can access information about what’s happening nearly anywhere.  Small companies can project a global image or customers can become manufacturers with 3D printing. Robots, which are currently used as large machinery, will downsize. While it will take time for small, personalized robots to “run around our houses,” smaller robots in peer-to-peer swarms may appear in scenarios such as farming, where they can move through crops without harming the field.

#2. From Hierarchies to Meshes

The rise of “peer-to-peer everything” means that we move from rigid relationships to fluid markets. Architecture, organisation, and information flatten, giving us more choices.

#3. From Fixed Assets to Fungible (replaceable) Assets

People care less about a specific product or service (taxi or new car) because they have so many other choices (ride share). In this environment, trust and reputation can be replaced with social recommendations and standing.

#4. From Devices to Connected Humans (and things)

Today we live in a device world. “We think we care about our devices”. However, we will rely more on the connectivity in any form, including embedded into humans themselves. Only a portion of people will want to take it this far. For the most part, we will look to personal assistants who understand us better and can provide contextually sensitive information.

While some question whether we will fully trust machines to carry out many of our tasks but you trust GPS to guide your car, even though it may take you the wrong way down a one-way street at times.

#5. From Big Data to Algorithmic Business

With billions of connected devices and things, the analytics of the vast amount of information becomes more important. Organizations and people will question who has access to the data and how they use it. This is especially the case as we move to sensor networks, quantified self and advanced analytics.

#6. From Resources to Smart Materials

We’ll build new materials using smart fabrics, memory materials, graphene, polymers, and nano composites. Here, material science becomes increasingly important.

#7. Intelligent work in 2030

In the new workforce of 2030, the most successful organisations will optimise the usage of all their resources, both human and machine, for competitive advantage. An increasing portion of your workforce will not be human. However, while machines are very good for consistency, performance, predictability, efficiency, and safety; they can’t match humans’ skills in ingenuity, novelty, art, creativity, emotion, and to address variability and provide context.

#8. An increasing portion of your workforce will not be human

We won’t see human-like robots for a long time. Rather, robots will be used first in more industrialised situations.

In 2030, as we gain access to nearly unlimited information from multiple sources, digital ethics will be key to risk management. With everything connected and billions of smart machines, the opportunities to do the wrong thing – ignore privacy, favor machines, steal, etc. – will constantly be there.

But be very careful of unintended consequences and be very careful about the digital ethics you put in place.

This article originally appeared on B&T’s sister site www.which-50.com