eBay has launched their Christmas campaign, beckoning Australians to ‘Join the Gift’d’. Focusing on online, the campaign reveals a team of everyday people sharing an extra-ordinary power, making them more Gift’d at Christmas.
With 90 per cent of all products bought on eBay being brand new and from big name retailers, the campaign aims to replace Christmas shopping lethargy with the excitement of purchasing the perfect present no matter who you are buying for this Christmas.
Reflecting real customers, with relatable personalities, solving authentic shopping needs – eBay introduces The Don of Deep and Meaningful, The Lorde of Latest & Greatest, The Master of More for Less, The Princess of Perfect Gifts and The Sultan of Summer Christmas. Each personality encouraging Australians of all gifting skills to take their rightful place alongside the Gift’d crew.
Steve Brennen, CMO, senior director of advertising, Sales and Retail Innovation, eBay Australia and New Zealand said: “We all have that friend or family member with the special ability to nail Christmas gifting – this campaign celebrates Australia’s greatest gifters. With more than 100million new items available for sale on eBay Australia, everyone can find their perfect gift for someone special at this important time of year.”
The eBay Christmas campaign is now live and will be supported through 1 x 30” launch film called The Gift’d and 5 x 15” Character Gift’d films which will live on online pre rolls, YouTube mastheads, digital display, rich placements, catch-up TV and social media as well as radio and music streaming channels.
eBay partnered with creative agency M&C Saatchi for the campaign. Andy DiLallo, chief creative officer M&C Saatchi said: “Gift’d is culturally relevant to every Australian wanting to purchase the perfect present. Drawing upon the inclusive community that eBay inspires, the campaign conveys eBay as a big brand platform enabling seamless Christmas shopping experiences.”
Client: eBay Australia
Agency: M&C Saatchi Group
Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]
SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]
Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]