As ad dollars begin to flow again, agencies are needing to innovate to find the best creative talent in a competitive environment.
Specialist audio agency Eardrum have taken the unique approach to use audio ads to recruit a new creative director. They then posted the ads across social media and industry podcasts.
“Eardrum’s reputation has been built on finding innovative ways for brands to use audio,” said founding creative director, Ralph van Dijk.
“So it seemed like a perfectly obvious approach for us to take.”
The other issue they faced was finding the time to create the ads during the busiest period in their thirty-year history.
“I was getting hounded to write the ads so jokingly suggested my producer throw it out to Fiverr. We then thought, actually what have we got to lose?”
The result features a diverse range of characters consisting of a Nigerian love poet, a teenage German ukulele player and a mid-western American mother.
“They’re not exactly polished, but hopefully it’s the sort of thinking the person we’re trying to recruit will appreciate,” Van Dijk added.
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