Perrier has released “The Terrasse” a new global campaign via Ogilvy Paris, giving everyone a glimpse at the Euro summer they could be having.
The campaign celebrates both Perrier’s French origin and the French vibe of the Terrasse, embodying sophistication and wit in a manner true to the brand’s creative heritage of capturing films with visionary directors.
The French Terrasse is the epitome of French lifestyle – and a home to Perrier. Whatever its name
abroad – patio, terrace, or plaza – the essence of the Terrasse embodies longing for freedom, for seizing
the moment, for feeling alive and connected. These very sensations are encapsulated by Perrier at its
finest, with the invigorating slice of lemon and the lively service of a garçon de café, creating an experience that transcends borders and speaks to the soul.
The Terrasse will be launched globally, including France, Belgium, Spain and China over the coming weeks and months. It marks the first globally conceived campaign, highlighting Perrier as an icon of French art de vivre, timeless and unique. Captivating audiences with an immersive 30-second film showcased on both television and in cinemas, as well as online, the campaign will extend its reach through Out-of-Home displays, including dynamic displays to engage viewers in urban landscapes. Five memorable scenes from the film titled ‘L’Amour,’ ‘La Mode,’ ‘Le Plaisir,’ ‘L’Espionnage,’ and ‘La Rupture’ complete the brand experience, with a strong digital and social campaign tailored to resonate with online audiences.
Credits
Ogilvy Paris
President: Mathieu Plassard
President & Chief Creative Officer: Matthieu Elkaim
Executive Creative Director: David Raichman
Creative Director: Julien Bredontiot
Art Director: Lorenzo Marri
Copywriter: Lewis Bish
Global Strategic Lead : Paul Matheson
Global Planning Partner : Pauline Desforges
Global Managing Partner : Sam Pierce
Business Partner : Melanie Marchand / Claire Roy-Thermes
Producer : Marion Brieux
Sound : Rémy Dorne
Director : Thomas Lachambre
Production : Obvious
Voice Over : Guillaume Gallienne
