DPR&Co has expanded its relationship with client Honda, adding the management of Honda Marine’s social media in Australia.
DPR&Co’s responsibilities for Honda Marine include strategy, content creation and execution across its social media channels with the goal of elevating its social media presence and encouraging fans to engage with both aspirational lifestyle and educational content.
Honda manufactures more than 15 million engines a year, making it the largest engine manufacturer globally.
Honda was the first company to introduce 4-Stroke Outboard technology to Australia. Its marine equipment is renowned for quality, reliability and innovation.
DPR&Co has worked with Honda brands for eight years, including Honda Power Equipment, for its above and below the line strategy and creative execution, including TV, radio, outdoor, point of sale, digital and social.
DPR&Co agency principal, Phil Huzzard (featured image) said: “We have enjoyed a long and successful relationship with Honda and have developed strong ideas for its social channels.
“We are delighted now to add Honda Marine to manage its Facebook and Instagram channels to improve engagement with its loyal customers.”