The Apps That Defined The Decade

Sankt-Petersburg Russia March 5, 2018: Apple iPhone X on office desk with icons of social media facebook, instagram, twitter, snapchat application on screen. Social network. Starting social media app. Photo taken at company office

If there is any one piece of technology that has defined the past decade, it’s the smartphone.

The iPhone has consolidated Apple’s spot as one of the largest companies in the world, while rivals Samsung, Huawei and LG have all grown significantly on the back of their handheld devices.

But one of the biggest changes the smartphone has brought is the rise of apps, which are now integral to the experience of every smartphone user.

And now app analytics firm App Annie has revealed the most popular apps of the past decade, highlighting the dominance of tech giants Facebook and Google since 2010.

It is worth remembering Facebook hasn’t always owned WhatsApp and Instagram, acquiring the platforms in 2014 and 2012 respectively.

However, the list does highlight just how dominant the social media company has been in the past decade – especially considering it only became profitable in 2009.

Snapchat’s position at fifth on the list shows just how much the photo-sharing app has challenged its larger competitors, while YouTube and Twitter confirm just how popular social media has been.

But perhaps the most noteworthy name on the list is TikTok, which only changed its name from Musical.ly last year and was first launched in 2016.

The Chinese-owned app recently reached 1.5 billion downloads and, as this list shows, is now a legitimate threat to the popularity of the likes of Instagram and Snapchat.

 

 




Please login with linkedin to comment

Apps Facebook Social Media

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]