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Reading: DoubleVerify Adds YouTube Shorts Media Quality Authentication
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B&T > Technology > DoubleVerify Adds YouTube Shorts Media Quality Authentication
Technology

DoubleVerify Adds YouTube Shorts Media Quality Authentication

Staff Writers
Published on: 28th July 2023 at 8:56 AM
Staff Writers
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DoubleVerify has expanded its media quality verification to YouTube Shorts, Masthead and In-feed Video formats.

The tech is part of DoubleVerify’s quality solutions with Google’s Ads Data Hub for Measurement Partners and helps advertisers on YouTube Shorts ensure their video ads are viewable, by a human being and are safe from fraud or invalid traffic.

“We are excited to expand our solution to include viewability and fraud coverage on YouTube Shorts – giving global brands greater clarity and confidence in their investments,” said Mark Zagorski, CEO, DoubleVerify.

“Short-form videos offer advertisers a high-engagement forum to connect with passionate online communities. This release enables our customers to authenticate their media and maximise campaign effectiveness.”

Advertisers have access to measurement data and insights across all new inventory through DoubleVerify Pinnacle, the company’s unified service and analytics reporting platform, to monitor and optimise the performance of their YouTube ads campaigns.

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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