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Reading: Don’t Worry Playboy Fans, At Least The Stoli Vodka Ads Will Be Topless
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B&T > Advertising > Don’t Worry Playboy Fans, At Least The Stoli Vodka Ads Will Be Topless
Advertising

Don’t Worry Playboy Fans, At Least The Stoli Vodka Ads Will Be Topless

Staff Writers
Published on: 17th February 2016 at 10:28 AM
Staff Writers
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The March edition of famous men’s magazine Playboy is the first edition to not feature topless female models, but don’t start an angry topless revolution Playboy fans- the Stolichnaya vodka adverts will be uncovered.

Vodka company Stoli has a premium, gatefold ad spot in the back of the Playboy magazine, designed by The Martin Agency. The ads include taglines like: “Here’s to leaving just a little to the imagination”; “The only topless photo in this edition” and “Unlike the Playmates, you can bring these beauties home”.

The Martin Agency’s creative director Neel Williams told Adage, the goal of the advert was to show “a little wit and humor” while also applauding Playboy’s no-nude decision.

“Creatively, from a messaging standpoint, we certainly wanted to applaud that decision and be supportive of it, as a like-minded brand,” Williams said.

stoli-playboy-1 stoli-playboy-2 stoli-playboy-3

CREDITS

Client: Stolichnaya
Chief Marketing Officer Lori Tieszen
Stoli Brand DirectorRuss Pareti
Stoli Brand Manager Lauren Longenecker
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Group Creative Director: Jorge Calleja
VP Creative Director: Neel Williams
VP Creative Director: Andrew Watson
Designer: Marco Piedy
Studio Artist: Melissa Aspero
Business Affairs Manager: Alice Isner
EVP – Managing Director: Chris Mumford
Account Director: Laurel Busony
Account Executive: Cassie Harris
Senior Project Manager: Rebecca Gricus
VP, Executive Print Producer: Jenny Schoenherr
VP, Group Planning Director: Mike Kelley

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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