The March edition of famous men’s magazine Playboy is the first edition to not feature topless female models, but don’t start an angry topless revolution Playboy fans- the Stolichnaya vodka adverts will be uncovered.
Vodka company Stoli has a premium, gatefold ad spot in the back of the Playboy magazine, designed by The Martin Agency. The ads include taglines like: “Here’s to leaving just a little to the imagination”; “The only topless photo in this edition” and “Unlike the Playmates, you can bring these beauties home”.
The Martin Agency’s creative director Neel Williams told Adage, the goal of the advert was to show “a little wit and humor” while also applauding Playboy’s no-nude decision.
“Creatively, from a messaging standpoint, we certainly wanted to applaud that decision and be supportive of it, as a like-minded brand,” Williams said.
CREDITS
Client: Stolichnaya
Chief Marketing Officer Lori Tieszen
Stoli Brand DirectorRuss Pareti
Stoli Brand Manager Lauren Longenecker
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Group Creative Director: Jorge Calleja
VP Creative Director: Neel Williams
VP Creative Director: Andrew Watson
Designer: Marco Piedy
Studio Artist: Melissa Aspero
Business Affairs Manager: Alice Isner
EVP – Managing Director: Chris Mumford
Account Director: Laurel Busony
Account Executive: Cassie Harris
Senior Project Manager: Rebecca Gricus
VP, Executive Print Producer: Jenny Schoenherr
VP, Group Planning Director: Mike Kelley
