Seven West Media (SWM) has basically ruled itself out of challenging Nine for Fairfax Media with a rival bid, despite originally being tipped as the more likely dance partner of the publisher.
SWM was reported to have been in discussions with Fairfax about a potential merger back in April, as Nine appeared to have fallen out of contention.
However, Nine has proven it was never out of the race, and speculation has since been brewing that SWM will be forced to partner up with News Corp in order to survive.
However, the chief executive of SWM’s parent company, Ryan Stokes (pictured above), said in an interview with The Australian that there was no pressure to do a deal with a media company in response to Nine’s takeover of Fairfax.
“We don’t have a competitive concern,” he said. “We’ve got a strong business and we will continue to build on that.”
Stokes told The Australian he was confident of SWM flourishing without having to resort to a merger or acquisition, and would only look at doing such things if the growth rationale was strong and it made sense strategically.
Stokes’ view was echoed by SWM chief executive Tim Worner at the ThinkTV earlier this week.
“We haven’t had any mates for years, so we can probably continue to get by with no mates,” he said.
Webinars have historically sat at the top of the marketing funnel. But new insights from an expert in the field of webcasting show it’s time media players and marketers to rethink that approach. During a year that has forced members of the media landscape to adapt quicker than any other, the humble webinar has been […]
Ampol today announced a new partnership with Surf Life Saving Australia, which will see the Ampol brand on the sleeve of the iconic surf lifesaving patrol shirt on beaches across the country. The new partnership sees the two iconic Australian brands join forces to help deliver safer beaches and to save lives. Matthew Halliday, Ampol’s […]
In this guest post, co-founder of PR agency Aruga, Adam Brunes (main photo), argues the PR dicipline is quick to play its “creative” card, but what does that even mean in this highly creative world? Every PR agency in this country professes to be creative. Regardless of agency size or style, of attitude or approach, it […]
Following a competitive pitch process with representation from major agency groups, BMW Group Australia has appointed Atomic 212° as the lead agency to manage their media planning and buying. The appointment is effective from January 1st 2021 and is a testament to Atomic 212°’s data-led smarter, faster and accountable media model. The account will sit […]
With temperatures up to 40 degrees across Australia last week, it’s safe to say it’s officially Summer weather. Enter beach delivery by Deliveroo to guarantee a sand-free sandwich or burger whilst you enjoy the rays and waves. From 2 December, Australians nationwide will be able to set many of the country’s 10,000 beaches as their […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]