Domino’s Reprises Tom Cruise’s Famous ‘Risky Business’ Dance Scene To Flog Delivery Tracker

Domino’s Reprises Tom Cruise’s Famous ‘Risky Business’ Dance Scene To Flog Delivery Tracker

If there was a theme out of this year’s Super Bowl ads it had to be nostalgia. Jeep reprising the classic 1993 film Groundhog Day, Cheetos celebrating the 30th anniversary of Mc Hammer’s U Can’t Touch This, Mountain Dew’s Shining and iconic 80s actor, Molly Ringwald, flogging Mexican avocados to name just a few.

And continuing with all things nostalgic comes the latest work from Domino’s in the US.

Put it down to agency ECDs reminiscing about their youths or they’ve simply run out of ideas, Domino’s latest reprises the classic Tom Cruise dance scene – set to Bob Seger’s Old Time Rock ‘N Roll – from his breakout 1983 film Risky Business.

The spot’s the work of creative agency Crispin Porter Bogusky and flogs Domino’s’ GPS pizza delivery alert.

Interestingly, Domino’s didn’t advertise during the Super Bowl, but seemed to capture the zeitgeist anyway with the number of brands reprising old movies. And, in doing so, saving itself the $US5.6 million price tag for a 30-second Super Bowl spot.

To the ad’s credit, the dance moves are uncannily spot on; however, B&T’s not entirely sure how many of Domino’s’ customers – the under 25s – would be familiar with a film that’s from their parent’s generation. Or, maybe that’s the point. Check out the fun below:

 

 

 

 

 




Please login with linkedin to comment

Dominos

Latest News

Allied Nabs Nicola Gold From Pico International Dubai
  • Advertising

Allied Nabs Nicola Gold From Pico International Dubai

Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC, brand experience, effective immediately. Gold assumes a pivotal role in building the Brand Experience offering as part of Allied’s strategy to develop a truly integrated full-service […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]