It’s a tough time to be a Karen. Karen the nurse, Karen the teacher, Karen the mum, Karen the neighbour, Karen the mask wearer – we’re all in this together, but a vocal minority who believe rules and laws don’t apply to them have given the name “Karen” a bad rap this year.
Domino’s knows there’s plenty of Australians named Karen that aren’t, well, “Karens” – and it wants to send some free pizza their way!
“In 2020, ‘Karen’ is no longer content to speak to the manager. Now, she’s dobbing in her neighbours, refusing to quarantine, or wear a mask,” said Domino’s Chief Marketing Officer, ANZ Allan Collins.
“Consequently, the name Karen has become synonymous with anyone who is entitled, selfish and likes to complain. What used to be a light-hearted meme has become quite the insult to anyone actually named Karen.
“Well, today we’re taking the name Karen back. At Domino’s, we’re all about bringing people together and we want to celebrate all the great Karens out there by shouting them a free pizza!” Collins said
Domino’s is offering 100 Australians named Karen the chance to win free pizza. To enter, simply upload photo ID confirming your name is, in fact, Karen, and tell us in 250 words or less how you’re one of the ‘nice’ ones: https://bit.ly/NICEKARENS. Competition ends Friday 31 July 2020.
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