Domain CMO Melina Cruickshank Joins Rival REA Group

Domain CMO Melina Cruickshank Joins Rival REA Group
SHARE
THIS



REA Group has announced the appointment of Melina Cruickshank as its chief marketing and content officer.

Cruickshank joins REA after more than 20 years in senior marketing and advertising roles both in Australia and in the UK. Most recently, Cruickshank was the chief marketing and content officer at Domain – a role she held for almost four years.

Prior to her role at Domain, Cruickshank was group director of life media at Fairfax, and was also a product manager in the first Fairfax Digital team that launched smh.com.au, theage.com.au and afr.com.au.

Cruickshank replaces Kieren Cooney, who left REA Group to join Foxtel in October.

Her appointment also follows last month’s announcement that Tracey Fellows is stepping down from her role as REA’s chief executive to become president of global digital real estate at News Corp.

Fellows said Cruickshank was the standout candidate for the chief marketing and content officer role.

“She is passionate about this sector and has a track record of success leading teams and growing product and content revenue streams in Australia and abroad,” Fellows said.

“Melina will drive our global marketing and content strategy, working with our talented teams in Australia and around the globe.”

Commenting on her appointment, Cruickshank said: “It is difficult to leave Domain. I’ve enjoyed my time here and am grateful for the opportunities I’ve been given.

“The transition offers a global role for the industry leader, and I’m excited about stepping up to lead teams at that level. I also have enormous respect for Tracey and the REA executive team and am excited to work with them.”

Please login with linkedin to comment

Domain Melina Cruickshank REA Group

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]