The Foxtel Group and The Walt Disney Company have today announced an agreement to integrate the Disney+ app on set top boxes of more than 1.7 million Foxtel subscribers over the coming weeks, boosting Foxtel’s streaming aggregation strategy.
The Disney+ app integration means Foxtel customers with a current Disney+ subscription and an iQ3, iQ4 or iQ5 set top box will be able to conveniently access their Disney+ world of entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic, and general entertainment brand Star which offers the latest from 20th Century Studios, Disney Television Studios, FX, Searchlight Pictures, and more.
Disney+ content includes countless award-winning animated family films like Encanto as well as popular titles like Lightyear (from August 3), Obi-Wan Kenobi and Marvel Studios’ Moon Knight. From cult hits to highly anticipated new releases, Disney+ offers Foxtel subscribers access to a range of drama, action, and reality content – now streaming titles such as Only Murders in the Building, The Kardashians, FX’s The Old Man and Grey’s Anatomy.
Foxtel Group chief content and commercial officer, Amanda Laing, said: “We’re committed to delivering the ultimate destination for entertainment and streaming, all in one place and so we’re thrilled to be adding to our apps with Disney+, the home of much-loved and globally recognised entertainment brands. Through the Disney+ app integration, Foxtel subscribers can access their Disney+ subscription to the deep and rich catalogue of Disney+ content spanning the fantastical worlds of popular family movies and TV shows, to hugely popular, addictive, and gripping dramas, comedies, reality and more for adult audiences.”
Kylie Watson-Wheeler, senior vice president and managing director of The Walt Disney Company in Australia and New Zealand, said: “We’re excited to add Disney+ on Foxtel iQ devices which makes a Disney+ subscription seamlessly accessible on this platform. This innovation means Foxtel customers can conveniently expand their viewing experience to enjoy our world’s-best entertainment and content for all ages, with an ever-growing catalogue, exciting new releases, exclusive original content, and more on Disney+.”
Starting today, and rolling out over the coming weeks, the Disney+ app will be made available to Foxtel subscribers via the Apps screen and Home screen on Foxtel iQ3, 4 and 5 set top boxes. The Disney+ app adds to Foxtel’s existing suite of integrated local and global streaming apps including ABC iview, SBS on Demand, 10 Play, 9 Now, Amazon Prime Video, Netflix, YouTube and Vevo.
Optus has announced world-champion tennis player Ash Barty as its chief of inspiration, Barty’s first new partnership since her retirement from professional tennis in March. The partnership will see Barty feature in a mix of content initiatives, employee engagement programs and community-focused campaigns to connect Australians and inspire them to say “yes” to their dreams, […]
Lisa Ronson has announced she’s is leaving her role at Coles as the chief marketing officer. Ronson is out of the trolley and into the fire, as they say! Ronson announced the news via Linkedin: “It’s with sadness today that I announce I’ve decided to move on from Coles Group to pursue a number of […]
Tourism New Zealand has unveiled its first global campaign in two years, IF YOU SEEK – the country’s invitation to international visitors. Launched today in core visitor markets such as Australia and the United States, IF YOU SEEK explores perspectives unfamiliar to the travel category; enticing audiences to explore Aotearoa New Zealand via glimpses of […]
Following a competitive pitch, retail group Godfreys has announced the appointment of independent creative agency Hardhat. Following two years of growth, with the business now sitting at more than 150 stores and 3 million customers, Godfreys has set about transforming its retail stores to more accurately reflect the business’ category leadership and expertise. At the […]
Rural and regional women who have excelled in making their communities better places to live and work are set to be celebrated with the launch of the Shine Awards, a six-year partnership between rural and regional newspaper, The Weekly Times, and Harvey Norman. Readers are being asked to share their stories and nominate the unsung […]
The Outdoor Media Association (OMA) has this month welcomed Blue Tongue Outdoor, SureVision and Veridooh as the latest companies to join the Association. Speaking about the three new members, Charmaine Moldrich, OMA CEO said: “We’re pleased to announce our continued expansion includes media owners, suppliers and adtech. Blue Tongue Outdoor is our first South Australia […]
Data-driven, CX agency Cheil has teamed up with Samsung Australia for the unveiling of Samsung’s latest Galaxy Z Series, the Galaxy Z Fold4 and Galaxy Z Flip4, at one of Australia’s busiest shopping centres, The GPT Group’s Melbourne Central. The ‘Unfold your world’ takeover, which consists of a 64sqm pop-up store in the center of […]
Nespresso is today calling for entries to the Australian StartCup Challenge, a new competition which supports and rewards innovative, circular business ideas. The challenge is open to pioneering start-ups and SMEs from any sector or industry to pitch their circular solutions for review by an expert jury and then via public vote for the chance […]
Australian new car website, CarExpert.com.au has today completed the strategic acquisition of PriceMyCar.com.au, accelerating the company from online publisher to new car marketplace. The acquisition is for 100 per cent of the business at a purchase price of $4 million. This is a mixture of an upfront payment with a two-year earn-out period which will […]
Crowe LLP, a public accounting, consulting and technology firm in the U.S. with offices around the world, has debuted a new integrated brand platform entitled “Embrace Volatility.” The campaign, which seeks to flip the perception that volatility is something to fear to something that creates opportunity, was developed by StrawberryFrog in its first project for […]
Digital experience platform (DXP) provider Optimizely has announced it was named a Strong Performer in The Forrester WaveTM: Marketing Resource Management, Q3 2022. The report states that, “Welcome’s legacy in content marketing and editorial shines through in its ample content and people management offerings. And its superior innovation roadmap plans, to employ AI for content […]
Having racked up over 1 million paying subscribers since the release of Snapchat+, a paid subscription service complementing the communication app, Snapchat has announced a number of new features to further reward its user base. The newly added services include priority story replies, which highlights a users responses to Snap Stars; an option to show […]