Digital Jungle, a specialist Chinese language digital marketing Agency that works with international clients to connect with Chinese living around the world, announced today the signing of Auckland Museum.
Dr. Mathew McDougall, founder & CEO of Digital Jungle said, “We are experiencing growth in inbound Chinese travelers and larger numbers of Chinese living in New Zealand so its not surprising we are seeing an increase in the number of tourism related clients come onboard.
“The projected increase of the Asian population in New Zealand (from 12 per cent in 2013 to 21 per cent in 2038) reflects the increasingly diverse audiences we aim to engage with,” said Megan McSweeney, Auckland Museum’s director of Business, External Affairs and Tourism.
“As a digital Museum, we look forward to working with Digital Jungle to ensure we meet the needs of this particular audience in the best way possible.
“Digital Jungle was established in New Zealand in 2014 and has been fortunate to have seen growth throughout this period. Our single focus is on connecting brands with Chinese speaking audiences and as Chinese continue to immigrate, study and travel overseas, we are seeing a realisation from brands that they need to have a Chinese digital marketing presence to capitalize on this trend.”
Digital Jungle has headquarters in Beijing, China that is composed of 5 divisions which include their Consumer Insights Division, Brand Strategy & Development, Digital Planning, Media, Search & Social Group, and their largest division, the Content Studio.
Please login with linkedin to commentAcronyms
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]