Dig Agency Appoints Lucielle Vardy As Executive Planning Director

Dig Agency Appoints Lucielle Vardy As Executive Planning Director
B&T Magazine
Edited by B&T Magazine



Dig has announced the appointment of Lucielle Vardy to head up Strategy for the agency.

This further strengthens the agency’s planning capability.

The appointment is perfectly timed for the agency’s next level of growth and recent client wins.

Vardy has previously held senior roles at TBWA, Virgin, Mindshare, GPY&R, and most recently Naked/BMF. She has lead strategy on large scale consumer, B2B and social change campaigns both locally and internationally.

The appointment follows some recent high profile creative moves from multinational agencies to Dig such as ECD David Joubert, and the team of Anna Paine and Owen Bryson.

“There are few senior planners in Australia that rival Lucielle’s experience across multiple disciplines and categories. It’s exciting for Dig and Indie agencies generally that clients now have access to the very best thinking without the churn and inefficiencies of a large agency. Our clients will love working with Lucielle and there’s no doubt we’ll make great work with her on board. We’re thrilled to have her join the team,” said Paul Rhodes, CEO at Dig.

“The brilliant Dig team, and entrepreneurial agency style felt exactly right from the start. Dig is growing with really interesting clients and amazing talent on board. I feel privileged to be on the crew and to help shape what’s next,” said Vardy.

Dig is a full service creative agency with offices in Sydney and Melbourne, working with a range of leading brands including 3M, Australian Liquor Marketers, IGA Supermarkets, Snap Printing, Dulux, Mondelez, Ego Pharmaceuticals and a range of Government clients.




Please login with linkedin to comment

dig Dig Agency

Latest News

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]